Launching a small business is an exhilarating prospect. If you’ve recently set up a small company, or you’re counting down the days until you open for business, it’s essential to get people talking. If you’re looking to make a name for yourself, here are some tips to generate a buzz and introduce buyers to your brand.
Designing a brilliant website
Websites have effectively taken the place of telephone directories, and for most of us, they are now the first port of call when searching for products or services. Even if you don’t sell online, it’s hugely beneficial to capitalize on the popularity of the web to create leads. Think of your site as a shop window.
You can use your website to provide information about your brand, to promote products and services and to build a relationship with prospective and existing clients. Think carefully about the design and the appearance of the site, and always bear your target buyer in mind when creating and sharing content.
Your site should look professional, it should represent your brand, and it should be simple to use. Smartphones are a staple of modern-day life, so make sure your pages are mobile-friendly and use tools and features to make your pages more appealing. Interactive services like live chat and personalized shopping recommendations can help to increase conversion rates and set your site apart from others.
Driving traffic and attracting attention online
You’ve got a fabulous website, but you’re not getting much traffic. If this scenario sounds familiar, it’s a good idea to consider working with an experienced, results-driven digital marketing agency to help you attract attention online through techniques including search engine optimization (SEO) and social media marketing.
An effective, targeted marketing campaign can improve your search engine ranking, increase follower numbers and enable you to generate high-quality leads. You can also use social networks and features like a blog on your website to engage with customers and to showcase the personality of your brand.
Promotions and events
Competition is fierce, and when you’re a new business, it can be difficult to turn heads. Running promotions and organizing events are effective means of creating hype around your new venture and encouraging people to find out more.
Use social platforms and email marketing to talk about online sales, exclusive discounts and virtual and physical events and marketing materials like brochures, flyers and press adverts to inform people about store openings or the launch of a new bar or restaurant, for example.
If you’re offering discounts, incentivize sharing and friend and family referrals. You can do this by allowing access to competition through sharing posts or offering a reward for the buyer and their friend if a new customer makes a purchase.
If you’ve got a brilliant product range or you’re offering first-class services, you want to shout it from the rooftops and start taking orders as soon as possible. To get people talking and create the right first impression, make sure your website looks the business, connect with customers online, take advantage of effective digital marketing strategies and consider organizing an event or a promotion.