So you own a small business in the beautiful northwest pacific city of Seattle, Washington. Your business is your pride and joy. Whether you’re a bakery or a small clothing boutique, what you do is your passion. And you created this small business to share that passion with the world.
Maybe recently, however, the business hasn’t exactly been booming. Or maybe you just want to share your passion with a wider audience. Whatever the case may be, it’s always a good idea to get the word out about your small business and get new customers or clients to come to your business for their needs. That’s the name of the game.
If you’re looking for something different than just listing an ad on a social media platform, try something new. Something unique.
Here are some clever outdoor advertising techniques that you can use to reach your audiences outdoors.
Coffee Shops Are Your Friend for Small Flyers
Seattle is widely known as the capital of coffee. So why not use this knowledge to your advantage?
Putting up flyers at your local coffee shop has been used as a marketing technique by community theaters and local bands for ages. You can do this with your small business, too. Just print out some catchy-looking flyers and hang them up at your local coffee shop’s bulletin board.
You can even leave some with tear-away strips leading future customers to your small business’s website or email, or even your social media sites.
We’re counting this one as outdoor advertising because you could technically put it on the outside windows of the coffee shop. Just make sure to ask your barista for permission, first.
Put Signs in Your Neighbors Yards (With Their Permission, of Course)
Another great way for your small business to advertise outside is to use the classic yard sign technique.
Have a few fun ads printed at your local print shop and attach them to lightweight metal stakes. Offer them to friends and family or even regular customers. To incentivize this one further, offer discounts or a free item to your customers who choose to advertise in their yard for you.
This helps to create a sense of community and provides an inexpensive way to advertise in local neighborhoods so that you can grow a close clientele.
Get a Local Billboard
One of the most popular ways to experiment with outdoor advertising in seattle is to go the classic route of renting a billboard. Billboards are one of the longest-lasting advertising techniques in the book and that’s for good reason.
When you advertise on a major highway, you’re reaching up to millions of people who just happen to be passing through. Though it may surprise some, billboards remain a pretty effective and successful method of advertising. Just make sure to put some quick information that’s easy to read in a matter of seconds to make a lasting impression.
This method of advertising is also surprisingly affordable if you look in the right places.
Use Your Car as a Moving Advertisement
When you think about it, how often do you use your car? Probably every single day, at least to get to and from your small business, right? So why not turn your car into a real-life, moving ad for your business?
Buying some magnetic accessories with the logo and name of your business printed on them is an easy, passive way to get the word of your business out there. You can also get some bumper stickers or window stickers if you don’t want to mess up your nice paint job.
Handing out or selling bumper stickers to your clients and customers can also help to get the word out to more people. We all love supporting our favorite businesses by representing them and, of course, we all love stickers.
Get a Banner On Your Local Team’s Field
If you have a local team (even little league) that your patrons love, you can get a banner made to hang up on the fence of their home field. This is a great way to also reach a broad audience, especially in Seattle.
These teams also have an announcer that frequently reads ads and has local businesses support specific events, so that provides another unique way to get your business some exposure.
Having a Small Business Doesn’t Mean You Have to Advertise Small
Just because you own a small business doesn’t mean that your advertising has to be small. Get the advertising your company deserves by trying out some outdoor advertising in Seattle.