Do You Need Log Files in Your Marketing Analytics?
Your web analytics are wrong. Well, not entirely. But, it is likely that you are spending a good portion of your research budget on collecting data while ignoring data that…
Posts by author
Ilan Hertz
1 post
Ilan Hertz is Head of Digital Marketing at Sisense - the leader in simplifying business intelligence for complex data. Visit the Sisense blog to learn more about data-driven marketing.