The Do’s and Don’ts of B2B Marketing
Marketing business to business, or B2B, is rather different than marketing to the general public. Yet many marketers act as if selling to a business is similar to marketing to…
Posts by tag
B2B
3 posts
Six B2B Technology Solutions You Need in 2015
Companies that sell products or services to other businesses have a tougher audience to impress than those who sell to the average consumer. Businesses are tech-savvy, resourceful, and intrinsically competitive,…
B2B vs. B2C Copywriting: The Differences and Why They Matter
When it comes to marketing, there are lots of differences between things that work for a B2B versus a B2C company, and it’s important not to leave your copywriters out…