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Posts by tag

B2B

12 posts

How Can SEO Agencies Save B2B Startups From Failure?

  • Thomas Oppong
  • Jul 1, 2024
B2B startups often face issues with online visibility and bringing in organic traffic from websites. According to Marketing Tech News, eighty-seven percent of B2B brands fail because they cannot unlock…
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  • 4 min

What Tech Infrastructure Do You Need to License B2B Software?

  • Thomas Oppong
  • May 20, 2024
The B2B software industry is enormous, and the status quo demands licensing and monthly retainers rather than one-time downloads or purchases. After all, that’s how you build a sustainable business…
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  • 7 min

The 6 Crucial Stages of the B2B Sales Pipeline

  • Thomas Oppong
  • Oct 23, 2023
A well-oiled sales pipeline is a must for any business that wants to run a smooth and profitable sales process. A sales pipeline represents moving prospective leads from the time…
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  • 2 min

Why B2B Businesses Must Lead, Not Follow the Trends

  • Thomas Oppong
  • Oct 23, 2023
In the B2B landscape, change is the only constant. As businesses evolve, so too do the expectations and requirements of their clientele. Gone are the days when sticking to traditional…
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  • 3 min

B2B Loyalty: Why Is It So Important And How Can You Achieve It?

  • Thomas Oppong
  • Aug 9, 2023
If you’re preparing to startup a B2B company in 2023, one of the most crucial factors for you to get right is loyalty. According to recent figures, as much as…
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  • 3 min

Strategies to Increase B2B Wholesale Sales

  • Thomas Oppong
  • Jul 20, 2021
For a wholesale business to be successful and increase its sales, it’s not just about selling more products. The B2B wholesale and distribution dynamics are always changing, making it more…
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  • 3 min

The B2B Marketing Trends in 2021

  • Thomas Oppong
  • Jan 21, 2021
With tech leading the way in all areas of business, marketing trends are always changing. More than ever, it’s important to stay up-to-date with industry marketing trends, so you can…
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  • 4 min

4 Steps to Help Grow a B2B Business

  • Thomas Oppong
  • Aug 26, 2020
Sales are at the core of every business. And behind every sale is a customer…or so, it used to be. An increasing number of businesses are starting to approach businesses…
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  • 3 min

5 Easy B2B Marketing Strategies For Startups

  • Thomas Oppong
  • Jul 16, 2020
Online marketing or its lack thereof, is the make or break point of any modern business. There’s a wealth of advice available to market your start-up B2B business successfully. The…
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  • 3 min

The Do’s and Don’ts of B2B Marketing

  • Thomas Oppong
  • Mar 13, 2018
Marketing business to business, or B2B, is rather different than marketing to the general public. Yet many marketers act as if selling to a business is similar to marketing to…
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  • 4 min

Six B2B Technology Solutions You Need in 2015

  • Thomas Oppong
  • Mar 31, 2015
Companies that sell products or services to other businesses have a tougher audience to impress than those who sell to the average consumer. Businesses are tech-savvy, resourceful, and intrinsically competitive,…

B2B vs. B2C Copywriting: The Differences and Why They Matter

  • Amanda DiSilvestro
  • Oct 25, 2013
When it comes to marketing, there are lots of differences between things that work for a B2B versus a B2C company, and it’s important not to leave your copywriters out…

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