The GSMA mWomen Programme announces the launch of the mWomen BOP (Base of the Pyramid) App Challenge, sponsored by Vodafone.
The challenge aims to leverage the significant demand for innovative App design and provide original and fresh customised App solutions targeted at the specific needs of women in developing countries.
Prizes are divided into two: tiers-Low End Devices and Smartphones. The winner for each tier will receive:
• $10,000 USD to the winner of each tier, cash prize provided by Vodafone
• Entrance for one team member of each winning tier to collect prize at GSMA Mobile World Congress 2011, as well as flight and accommodation
• Opportunity to showcase the winning App at the mWomen Seminar at GSMA Mobile World Congress and more.
The deadline for submission is December 7, 2010. See entry page