1. Commit to the idea: Know that connecting with customers can sometimes be hard work and take time, but it will pay off.
  2. Manage your expectations: Set realistic goals for your social media work.
  3. Be persistent: You won’t see a great reward from Facebook right away, but by sticking with it, you’ll be able to build an active customer base.
  4. Choose your target: Plan who you want to reach with your Facebook presence.
  5. Promote your Facebook identity off of Facebook: Put a “Like” button on Facebook, share it on your website, blog, and Twitter.
  6. Fully develop your page: Add images, your website, company info, and other items to make sure you’ve filled in all the blanks.
  7. Don’t just post during business hours: Post to Facebook outside of business hours to get more feedback and impressions.
  8. Subscribe to other Pages first: Check out other pages to see how businesses add content and interact with fans.
  9. Encourage check-ins: Offer a special to customers who check in to your Place on Facebook, and you’ll be in your fans’ news feeds.
  10. Use participatory promotions: Target Facebook fans with participatory promotions.
  11. Share success stories: Ask your customers to discuss how you’ve helped them on your page.
  12. End with questions: Generate engagement by ending your posts with questions.
  13. Use the Questions feature: With Questions, you can engage your fans and get answers on your page.
  14. Tell people what’s in it for them: Explain what you have to offer when people click your links.
  15. Time it carefully: Plan your campaign for a specific period of time, and one that you know will be well targeted.
  16. Designate a social media updater: Find a specific person in your organization that will be responsible for updating Facebook.
  17. Give people a reason to engage with you: Post information that calls for interaction.
Thinking about starting or growing your own business?  Our business and productivity books address the diverse challenges at all stages of business. Preview all our books on Amazon.

Founder @Alltopstartups. Blogger. Entrepreneur. Author. Contributor at Entrepreneur Magazine. Curator at Postanly (a free weekly newsletter that delivers the most insightful long-form posts from top publishers)