Must Read Go-To-Market Strategy Books For Entrepreneurs

Must Read Go-To-Market Strategy Books For Entrepreneurs


  1. Differentiate or dieJack Trout and Steve Rivkin
  2. Relationship Marketing- Regis McKenna
  3. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses-Eric Ries
  4. Why Killer Products don’t sellIan Gotts and Dominic Rowsell
  5. Do More Faster: TechStars Lessons to Accelerate Your Startup-Brad Feld
  6. Unleashing the killer app- Larry Downes and Chunka Mui
  7. How to drive your competition crazy- Guy Kawasaki
  8. Import-Export-How to take your business across borders-Carl A. Nelson
  9. The Entrepreneurs Guide to Customer Development - Brant Cooper and Patrick Vlaskovits
  10. The Four Steps to the EpiphanySteven Gary
  11. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant-W. Chan Kim and  Renee Mauborgne
  12. The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization-Thomas Kelley and Jonathan Littman
  13. The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital Age-Larry Downes

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  1. Ashley Desquare

    We flourish in enterprises which demand the positive qualities we possess, but we excel in people that could also utilize our defects.

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