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  1. Differentiate or die–  Jack Trout and Steve Rivkin
  2. Relationship MarketingRegis McKenna
  3. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesEric Ries
  4. Why Killer Products don’t sellIan Gotts and Dominic Rowsell
  5. Do More Faster: TechStars Lessons to Accelerate Your Startup-Brad Feld
  6. Unleashing the killer appLarry Downes and Chunka Mui
  7. How to drive your competition crazyGuy Kawasaki
  8. Import-Export-How to take your business across bordersCarl A. Nelson
  9. The Entrepreneurs Guide to Customer Development Brant Cooper and Patrick Vlaskovits
  10. The Four Steps to the EpiphanySteven Gary
  11. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant-W. Chan Kim and  Renee Mauborgne
  12. The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your OrganizationThomas Kelley and Jonathan Littman
  13. The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital AgeLarry Downes
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Thomas Oppong is the founder @Alltopstartups.