Tim Ferriss is a start-up angel investor (Twitter, Posterous, RescueTime, and others), blogger, and entrepreneur. His best-known written work is The 4-Hour Workweek, reached #1 on The New York Times, BusinessWeek, and The Wall Street Journal bestseller lists. These marketing tips were shared on his blog-fourhourworkweek.com/blog
- Media coverage isn’t magic, and it need not depend on luck.
- Big TV doesn’t want you on until you’ve proven yourself on big TV
- People retweet without reading where the link leads?!? All the time. Plan accordingly.
- Content is the ultimate SEO.
- Identify customers who would be able to evangelize on your behalf. Once you identify this group, you must design your product for these customers.
- PR can get you a first round of customers, but substance is what determines word-of-mouth.
- Tim identified over 15 blogs that were frequented by his target demographic who would be interested in his book.
- To get the attention of bloggers and journalists, you need to show something newsworthy, like a trend.
- He went to BlogWorld and met some of the world’s most interesting bloggers to help promote his book.