Tim Ferriss is a start-up angel investor (Twitter, Posterous, RescueTime, and others), blogger, and entrepreneur. His best-known written work is The 4-Hour Workweek, reached #1 on The New York Times, BusinessWeek, and The Wall Street Journal bestseller lists. These marketing tips were shared on his blog-fourhourworkweek.com/blog

  1. Media coverage isn’t magic, and it need not depend on luck.
  2. Big TV doesn’t want you on until you’ve proven yourself on big TV
  3. People retweet without reading where the link leads?!? All the time. Plan accordingly.
  4. Content is the ultimate SEO.
  5. Identify customers who would be able to evangelize on your behalf. Once you identify this group, you must design your product for these customers.
  6. PR can get you a first round of customers, but substance is what determines word-of-mouth.
  7. Tim identified over 15 blogs that were frequented by his target demographic who would be interested in his book.
  8. To get the attention of bloggers and journalists, you need to show something newsworthy, like a trend.
  9. He went to BlogWorld and met some of the world’s most interesting bloggers  to help promote his book.