SHARE

# Marketing is about having a really clear position and message. That’s where you need to start.

# A good marketing strategy provides specific goals

# Make it Personal

# If you try to market your startup to everyone, you waste both time and money.

# Be sure to stay consistent.

# How about a customer advisory board to help you understand product problems better

#Find influencers in your market and reach out to them individually.

# Take the time and invest in your product and make it look good.

# Go where your customers are

# Be engaging and responsive – whether in person, on the phone or through social media, enable customers and fans to talk about you by talking to them.

# Test every marketing channel to see if it will work for your business.

# Holding a contest weekly and/or monthly is a great way to build consistent buzz and conversation.

# Set S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic and Time bound)

# By all means, have a blog.

# Yes–it’s important to keep your blog posts topical

# The mere existence of a market for your product or service does not guarantee anyone will listen to or care about your brand.

# There is no replacement for learning as you go.

# Startups are agile, stay current

# One of the best marketing techniques online is to influence the influencer.

# Your marketing goal should be  linked to your business goals.

# Build your network before you need them

# Your initial PR efforts should be organic

# Brand is important, brand consistency is even more important.

# Always analyze, analyze and analyze your social media efforts

# Identify the best time to post updates on social media

# Your marketing promotions and tactics must be highly creative, contain a quality message and fit the audience you are targeting.

# One of the best ways to build buzz for your business is to ride on currently trending  industry“hot topics.”

# # Listen more than you talk.

#  Try to work with your users as much as possible, it’s a great way for you to reach out to your global fans and engage them online.

#  Content development matters: blogging, updates, tweets, e-books, slide shows, white papers, videos, webinars, podcasts

#  Don’t underestimate the power of social media

# There is no perfect solution to developing a marketing strategy.

# Reward Loyal Customers

# Determine what you are looking to gain from online marketing.

# Stick to your marketing budget.

# Engaging in honest conversation will establish trust

# Know how to use Facebook, Twitter, LinkedIn, Tumblr, Pinterest and now Instagram for customer communication.

# Your team is arguably one of your biggest marketing tools.

# You need to know exactly who you want to sell to in as much detail as you can muster.

# Identify key opinion leaders with whom you need to build a relationship

#Create a complete list of the main assumptions you are making about the business

# Develop interesting content that will drive your users to learn about your service and your brand.

SHARE

Thinking about building your own website or blog? It’s easier than you think! 
Want to start a WordPress blog in 5 minutes? The Alltopstartups blog is hosted by Hostgator Web Hosting. For only $3.96 a month, Hostgator can help you set up and host your online business/blog easily. Because Alltopstartups.com is a Hostgator affiliate partner, our readers can visit this page to receive a 25 percent discount off the monthly price with the coupon code "Alltopstartups25".


Thomas Oppong is the founder @Alltopstartups.