# Marketing is about having a really clear position and message. That’s where you need to start.
# A good marketing strategy provides specific goals
# Make it Personal
# If you try to market your startup to everyone, you waste both time and money.
# Be sure to stay consistent.
# How about a customer advisory board to help you understand product problems better
#Find influencers in your market and reach out to them individually.
# Take the time and invest in your product and make it look good.
# Go where your customers are
# Be engaging and responsive – whether in person, on the phone or through social media, enable customers and fans to talk about you by talking to them.
# Test every marketing channel to see if it will work for your business.
# Holding a contest weekly and/or monthly is a great way to build consistent buzz and conversation.
# Set S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic and Time bound)
# By all means, have a blog.
# Yes–it’s important to keep your blog posts topical
# The mere existence of a market for your product or service does not guarantee anyone will listen to or care about your brand.
# There is no replacement for learning as you go.
# Startups are agile, stay current
# One of the best marketing techniques online is to influence the influencer.
# Your marketing goal should be linked to your business goals.
# Build your network before you need them
# Your initial PR efforts should be organic
# Brand is important, brand consistency is even more important.
# Always analyze, analyze and analyze your social media efforts
# Identify the best time to post updates on social media
# Your marketing promotions and tactics must be highly creative, contain a quality message and fit the audience you are targeting.
# One of the best ways to build buzz for your business is to ride on currently trending industry“hot topics.”
# # Listen more than you talk.
# Try to work with your users as much as possible, it’s a great way for you to reach out to your global fans and engage them online.
# Content development matters: blogging, updates, tweets, e-books, slide shows, white papers, videos, webinars, podcasts
# Don’t underestimate the power of social media
# There is no perfect solution to developing a marketing strategy.
# Reward Loyal Customers
# Determine what you are looking to gain from online marketing.
# Stick to your marketing budget.
# Engaging in honest conversation will establish trust
# Know how to use Facebook, Twitter, LinkedIn, Tumblr, Pinterest and now Instagram for customer communication.
# Your team is arguably one of your biggest marketing tools.
# You need to know exactly who you want to sell to in as much detail as you can muster.
# Identify key opinion leaders with whom you need to build a relationship
#Create a complete list of the main assumptions you are making about the business
# Develop interesting content that will drive your users to learn about your service and your brand.
