# Marketing is about having a really clear position and message. That’s where you need to start.

# A good marketing strategy provides specific goals

# Make it Personal

# If you try to market your startup to everyone, you waste both time and money.

# Be sure to stay consistent.

# How about a customer advisory board to help you understand product problems better

#Find influencers in your market and reach out to them individually.

# Take the time and invest in your product and make it look good.

# Go where your customers are

# Be engaging and responsive – whether in person, on the phone or through social media, enable customers and fans to talk about you by talking to them.

# Test every marketing channel to see if it will work for your business.

# Holding a contest weekly and/or monthly is a great way to build consistent buzz and conversation.

# Set S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic and Time bound)

# By all means, have a blog.

# Yes–it’s important to keep your blog posts topical

# The mere existence of a market for your product or service does not guarantee anyone will listen to or care about your brand.

# There is no replacement for learning as you go.

# Startups are agile, stay current

# One of the best marketing techniques online is to influence the influencer.

# Your marketing goal should be  linked to your business goals.

# Build your network before you need them

# Your initial PR efforts should be organic

# Brand is important, brand consistency is even more important.

# Always analyze, analyze and analyze your social media efforts

# Identify the best time to post updates on social media

# Your marketing promotions and tactics must be highly creative, contain a quality message and fit the audience you are targeting.

# One of the best ways to build buzz for your business is to ride on currently trending  industry“hot topics.”

# # Listen more than you talk.

#  Try to work with your users as much as possible, it’s a great way for you to reach out to your global fans and engage them online.

#  Content development matters: blogging, updates, tweets, e-books, slide shows, white papers, videos, webinars, podcasts

#  Don’t underestimate the power of social media

# There is no perfect solution to developing a marketing strategy.

# Reward Loyal Customers

# Determine what you are looking to gain from online marketing.

# Stick to your marketing budget.

# Engaging in honest conversation will establish trust

# Know how to use Facebook, Twitter, LinkedIn, Tumblr, Pinterest and now Instagram for customer communication.

# Your team is arguably one of your biggest marketing tools.

# You need to know exactly who you want to sell to in as much detail as you can muster.

# Identify key opinion leaders with whom you need to build a relationship

#Create a complete list of the main assumptions you are making about the business

# Develop interesting content that will drive your users to learn about your service and your brand.