In today’s tough economic climate, doing everything that you can to give your product or business an edge and promote it in the public realm should be a priority, especially for start ups. As recent advances in technology, advertising and marketing have changed significantly you need your brand to fully connect with your customers if you want it to have lasting success.
The best way to go about this is by combining experiential marketing and emotion branding, two strategies that go hand-in-hand.
What is experiential marketing?
Experiential marketing is a form of marketing that engages your customers, allowing them to experience your brand or product in an interactive and exciting way. By utilising promotional staff, free samples and live events your customers can interact with your start up, making it more memorable and therefore more likely to make a lasting impact.
What is emotion branding?
Emotion branding is used by companies to create an emotional bond with their customers, helping the brand to feel almost like a friend. This can either be done through adverts or through live events, and when done well can create an incredibly loyal customer base.
How can experiential marketing and emotional branding go hand-in-hand?
By utilising both experiential marketing and emotion branding, you can create powerful promotional events that can have a real impact on the success of your company.
For example, by creating a fun, memorable and unique event where potential customers can experience and interact with your brand, you can create positive experiences and good associations between your customers and your start up.
How to improve your experiential marketing and emotion branding
Many of the most successful experiential marketing and emotion branding campaigns are those that give people something to talk about.
If you create an exciting and unique event, the people that experience it will want to tell their friends and share it on social media, therefore vastly increasing your audience and your potential market.
By creating a social media profile for your start up before the event, you can encourage those attending to post their feedback on your page. This is a great way to get honest opinions about your product and can be a valuable source or market research.
By combining both experiential marketing and emotion branding you can give your product’s profile a big boost, helping to reach a wider audience and give your start up a better chance of long term success.