When a business goes mobile, in this day and age, it has an increased chance of making money; and this means going mobile in a whole host of different senses. It means going mobile and actually leaving the office to get out into the ‘real world’ and either selling or advertising there; and it means taking advantage of the increased use of mobile phones and smartphones in the digital age that current businesses are in the midst of, whether they like it or not.

First of all, having your business be mobile in the sense that it isn’t stuck in one place, i.e. an office, is still one of the best ways to get your message and products out there. This is because it ensures that your message is being delivered, especially if you deliver it yourself, and not lost in transit like it could be with other advertising campaigns.

An affluent and popular way for businesses to spread their message, if they can afford to do so, is to set up a pop-up shop. This a short-term venture which entails taking advantage of a physical space, that is either specified for this type of enterprise or one that has previously or recently gone by unused, and setting up a small shop that is related to the business there.

These types of ventures are attempted by businesses as they are a brilliant way to create a long-lasting impression with customers that they previously were, maybe, unable to reach out to. Usually, pop-up shops can be found in busy shopping areas so that the business who has set it up can take advantage of the high foot traffic and all the different types of people caught up in it.

However, although being mobile and getting out and spreading your message physically is still one of the best advertising and marketing campaigns, in this day and age, the use of online facilities and mobile advertising is probably the best option.

Advertising on a mobile is way of targeting a plethora or not only the national public, but the worldwide public, as it means that anybody can be reached by the click of a button. Mobile devices now outnumber televisions by nearly three to one, so maths dictates that if you want the best for business’s advertising campaign, then you should target the three mobile users rather than the one television user.

You could have your business be advertised in a number of mobile ways: you could have it be advertised through text ads via SMS, through banner advertisements or through videos. You could even go the whole hog and create your own mobile app; if you do so, make sure to click here for hints and tips on how to make it a success.

And the possibilities of using mobiles to your advantage in regards to bettering your business doesn’t stop there: even if yours is a business that doesn’t deal with the selling of products at all, let alone online, you can still benefit from mobile commerce and e-commerce.

The revenue of shopping from smartphones and mobiles (mobile commerce) will hit $114 billion in 2017 — not only does this mean great for those that do sell things online, but it also means great things for those that don’t. This is because not only are customers and consumers using their mobiles to shop for things, but they are also using their mobiles to search for the things to buy in the first place.

So, if you can merely make sure that your provide information on a certain item on your business website and leave it there, SEO will drive anybody who is in the market for said items to your site. This then means that your site must be compatible for and responsive to mobile devices; simply put, if a potential customer can’t view your site on their phone, they will leave and go straight to a your rival’s site.

So, in order to make money — go mobile!