According to the U.S. Department of Health and Human Services, 80 percent of consumers read food labels in order to make better choices. But most people are overwhelmed by confusing ingredient lists, nutrition labels, health claims, and marketing hype that they end up buying products they may not want.
Fooducate is a free mobile app that empowers supermarket shoppers to effortlessly choose healthier foods based on what’s really inside. Fooducate’s iPhone app enables shoppers to automatically scan the barcodes of over 200,000 unique food products, and instantly see how nutritious they really are. Shoppers learn the whole truth, as well as recommendations for healthier alternatives.
Fooducate’s mission is to help millions of shoppers choose healthy, tasty, and affordable food, and to affect positive change on the food industry. Using Fooducate’s mobile app is an effortless way to improve nutrition habits.
Fooducate‘s goal is to help millions of shoppers choose healthy, tasty, and affordable food, and to affect positive change on the food industry. Fooducate’s free mobile app and daily blog help people find better food at the supermarket. The company was founded by Hemi Weingarten, a tech entrepreneur, foodie, and father of three young children.
How Fooducate Works
Fooducate is currently available for iPhone, iPad, and iPod running iOS 4 and higher.
The free Fooducate app is available now for immediate download on the iTunes App Store.