Juliette Bindak founded her company, Miss O and Friends, a site for girls, by girls, at the age of 10. By the time she was 19, just last year, the company had a value of more than $15 million. She also published her first book at the age of 16, which has sold over 120,000 copies.
In 2005, Juliette launched MissOandFriends.com, a by-girls-for-girls site where tweens can go to safely interact, get advice in a supportive community, and play flash games that range from fashion contests to mini golf.
Miss O & Friends™ is about real girls growing up. Their images and stories are authentic and inspirational. These young girls are hip, yet wholesome, with a positive sense of self. Although diverse, they share common enthusiasm for the Internet, mobility, instant messaging and emailing – many of the primary tools for how young girls gather and communicate today. The Miss O & Friends website, books and articles, as well as branded offerings, convey who the girls are and what they stand for, reflecting their sense of confidence, the truths and the wholesome values of these real girls.
How she planned and organized Miss O and Friends
I was 13 at the time, my sister was eight, and that’s the time when things start to get a little bit rough for girls. There are cliques at school, along with changes physically and emotionally. Girls can be mean. Boys come into the picture and school starts to get important. It’s just really stressful. So, I thought, “We should really start doing something for these girls.” That’s what drove me to start Miss O and then, once I did, I had the best support ever. My dad, who has been in business his whole life, got involved and he really, really helped to get the company going.