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Bootstrapped: WhereToGet.It, Find And Buy Your Fashion Inspirations

  • Thomas Oppong
  • May 2, 2011
  • 1 minute read


Where-To-Get-It is an inspiring source of information about fashion shops. Did you ever fell in love with a fashion product that you saw someone wearing in the street, with an accessory in a magazine, or with great looking shoes on a fashion blog?

It happens to all of us; we get inspired, we absolutely want it. Now, you have a way to get your hands on the fashion items you love!

WhereToGet.It is crowd-sourced. What happens is that you post a picture of the fashion item you’d like to find/buy, and other members will post links to things that look like it and vote on it. It works pretty well even with a low userbase of just over 1,500 people currently.

Ask the community to help you find where to get the fashion items you love. In a world where consumers are all connected, Fashion has no boundaries anymore. Anyone from Paris to L.A., or from Jakarta to Sydney, can take part of a community of Fashion lovers who share their passion and tips about the trendiest shops around the world.

WhereToGet.It is a pivot for the three-person, bootstrapped startup, which also runs Hypeed, a community fashion site (think Tumblr, but for fashionistas only) which is doing well with 4000 contributing bloggers and a partnership with Vogue France, but a media site, particularly in the highly competitive fashion space, is hard to grow and monetize.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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