Electronic Arts said on Tuesday that it will acquire the casual gamemaker behind Zuma Blitz and Plants vs. Zombies.EA will pay $650 million and an additional $100 million in stock for PopCap Games, which also creates the popular Bejeweled series of puzzle games. As of last year, Bejeweled had sold over 50 million units. PopCap has moved a total of 150 million games, mostly on digital platforms like Facebook, iOS and Android.

The deal is expected to close in August.

In a statement from EA, the company’s CEO John Riccitiello said PopCap’s talent and stable of games, which includes hits such as Plants vs. Zombies and the perennial favorite, Bejeweled, accelerate the company’s drive towards a $1 billion digital business.

“EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” Riccitiello said.

“We are really obsessed right now with figuring out how to tear down the barriers to entry to get into some of these games,” said Chip Lange, head of the EA Interactive division, at the event.


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