is a service focused on the hotel enables hotels to send potential guests a greeting, perhaps some advice about the city, as well as a targeted offer that can fill a hotel room without going through a booking agency.

How it works’s service begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Using a set of algorithms, filters Twitter traffic for them, and it uses a hotel-specific dashboard to present a neatly packaged and manageable number of tweets from consumers who express an interest in traveling to a relevant city. Hotels can then communicate with those potential guests through the interface, whether by sending a greeting, offering some advice about the city or extending a targeted offer.