- What is the market space where you will operate?
- Describe the size of the market
- Is it large and rapidly growing?
- What is the competition to your product?
- What is your strategy to deal with competition?
- Has any market validation happened?
- How difficult would it be for somebody to copy your business model?
- Clear definition of product or service
- Is it already developed or can you validate that it can be developed
- Have you clearly defined your customer
- Why is your product / service necessary
- Is it doing something Different / Differently
- Is it “need to have” / “nice to have”
- If IP based, patenting status
- How will you deliver
- Experience of pilots, prototypes etc
- What is your marketing plan sales / Scaling up plan
- Risks / mitigation plan
- Team is fundamental to early stage venture, providing the best collateral for an investor
- Track record
- Coverage of skills – finance, technical, marketing, etc
- Stock/compensation plan
- Advisers, etc.
- Current / Projected for next 3 years
- When will it break even
- Self investment & funding received till date
- Investment sought
- Valuation expectation
- Building an exit option is necessary for yourself, your team, and your investors.
- How do you intend to exit
- When do you want to exit
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