Oink, the first startup from Milk(Mobile development lab founded by Kevin Rose, Jeff Hodsdon, and Daniel Burka) wants you to stop rating places and instead start rating the things inside. The app lets you rate things at different places, and uses social reputation to help others figure out who to trust about what topics. As users rate more items related to tags they are using, they will gain “cred.”

You can rate items around you and share with your followers, see all the cool stuff your friends and other users are Oinking, find the best things in town (e.g. Best “Pizza” in Denver),find the items at a place (e.g., Best roller coasters at Six Flags), build “cred” in your areas of interest and share your Oink activity on Facebook, Twitter and Foursquare.