All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion and desire.-Aristotle

Startups come in all shapes and sizes. Aspiring founders will attempt just about any idea, product, or business model under the sun. If it can be conceived, some dreamer has probably tried it. And that’s not a bad thing. A lot of businesses and great companies were conceived, tried and tested and have survived over the years till now.

For all the challenges faced by new businesses, a lack of passion is not one of them. Entrepreneurs are true believers, famously inspired and optimistic. These qualities are critical, because getting a healthy venture off the ground can be extraordinarily difficult. Successful founders draw from deep wells of conviction and faith to sustain themselves through long days and unexpected challenges.

Drive, determination, belief, optimism, courage, confidence, commitment, certainty, and faith  are the forces that drive a new business to success. But you need more than that to grow a business.