Twitter today launched Vine,  a new short video sharing app that allows Twitter users to capture short videos that can then be embedded directly into tweets. The videos appear directly beneath the text of a tweet in users’ timelines and they begin playing automatically when a tweet is expanded.

Vine app

Vine allows unlimited uploads and it’s free.  You can instantly post videos on Vine, then share to Twitter and Facebook. The app lets you find, follow, and interact with people close to you.  Explore trending posts, featured hashtags and editor’s picks. You don’t need a Twitter account to use Vine (but signing up is a little quicker if you do!).

“Like Tweets, the brevity of videos on Vine inspires creativity,” wrote Michael Sippey, Twitter’s vice president of product.

Vine is also a stand-alone app ( social network) that lets you view your friends’ videos in a news feed within the app.

Short clips are recorded via a simple take or multiple shots, then turned into a shareable digital flipbook. There is no play/pause button attached, the looping video can be stopped by clicking on it before it becomes annoying.

You can also search for people on Vine, or invite them via text or email. To get started, tap the menu button in the top left corner, select “Profile”, and then tap the button with two people on it in the top right corner.

Twitter acquired Vine Labs in October last year.