PayPal founder Max Levchin has launched Glow today to help women get pregnant.  Glow  is a a fertility tracker that uses data analytics and published information on ovulation cycle forecasts to help advise a woman on the best times for a woman to get pregnant.

Fertility/infertility represents a $5 billion market and an area that affects 1 in 5 women trying to get pregnant, Levchin said today at the DII conference. Insurance companies, however, categorize treatments for infertility or just problems getting pregnant as an elective procedure, with costs that can be in the $30,000 range.

How Glow works

Users must enter in personal details about their menstrual cycles, their body temperatures and other habits to inform the Glow app. According to Levchin, the app adjusts to the individual as she logs more and more data. Glow then gives the user — and her partner, if he or she opts to use a version of the app — insight into her fertility window. When the moment is right for conception, the app gives the user and her partner an alert.

In a publication  by Lauren Goode of All Things Digital she says Levchin’s goal, ultimately, isn’t just to help women get pregnant. He believes arming the average citizen with data about his or her health will ultimately cut down on health care costs in the long run. He said he plans to eventually apply this financial model to other areas of health.

According to Lauren, Glow also offers clever prompts and notifications. For example, Levchin said, the app might remind a woman on an especially fertile day that it’s a good time to wear nice underwear. Her partner might receive a notification on the same day to bring flowers home.
Glow First, a companion financial arm for the Glow app, is a nonprofit program created to help make infertility treatment more affordable. For users who were active daily loggers for 10 months and didn’t get pregnant, Glow First pays for costs for medical care at accredited infertility clinics. The money, split evenly across couples who didn’t get pregnant, comes from a community fund derived from $50 per month contributed by all approved Glow users. Doctors will be able to use the Glow data as a basis for recommending approaches. Levchin is committing $1 million of his own money to kick-start Glow First.