Choosing the right packaging material for your product can not only help elevate it in the eye of the consumer, it can also add value to your product in many ways. This is especially true when it comes to food. In fact, according to Venus, Australia’s largest food packaging supplier, choosing the right material for your packaging is a critical element in the success of your product when it hits the shelves.
When it comes time to select the best packaging material for your product, there are a number of things you will need to consider before you make that crucial decision.
Set a budget
As with any facet of your business, your budget needs to be taken into account. The good news is that with the many different types of food packaging on the market, there is always a great option available to suit your budget.
Stand up pouches, for example, are without a doubt one of the most versatile food packaging items on the market. There are different materials available depending on how much much you want to spend, they are reusable, re-sealable and there are no limits in how you can style them.
Strip seal pp bags are another popular choice allowing a fantastic transparent presentation option, ideal for those looking to showcase what’s inside the packaging. Be sure to set your budget first and then take a look at what is available in your price bracket.
Consider the size
Your product may come in different sizes; single sale, multipack, bulk, etc. It’s important to choose a material that can fit each size requirement you might have. Consistency is not to be overlooked. Choose a versatile material that can easily be adapted from your smallest package to your largest. There are a good range of materials that will fit the bill, spend some time assessing each thoroughly before making your final decision.
The packaging you choose can often be an extension of your branding. If your brand focuses on organic or vegan, you might want to consider a packaging material that reflects these ethics, such as folding cartons or other outer packaging made from recycled materials. Think about using eco-friendly materials to incorporate your packaging into your overall message and branding efforts.
Should a socially responsible company be seen to be using harmful chemicals or plastics in their packaging, it could spell disaster. Don’t forget that you will also need to style your packaging with your colours, logo and product information, so keep this in mind when choosing the packaging material for your product.
When it comes to food packaging, you need a high level of protection for your product. Getting the product safely from A to B with minimal damage needs to be a priority. Settle on a material that is strong and durable to keep your product in one piece through transit and while being handled by consumers. If your product is to be stacked for display purposes, the strength of the material it is packaged in is also going to come into play.
Think it through
In the end, the packaging material you choose for your product can be the difference in you selling more or your product nose-diving. Make sure the material you choose aligns with your organisation’s core values and that you don’t overspend.
Consider how strong your packaging needs to be for both transport and display purposes and ensure there is consistency in the different size packages you are selling. Approach the choice of packaging material with these points in mind and you’re bound to make the right call for your product.