If you are planning on becoming the owner of a new retail business, there are a few handy items you should definitely purchase. These are all items that will draw attention to the goods you have on display at your retail shop so that customers will notice and be gently nudged to purchase them.
The more you have of these essential items, the more sales your store is likely to make. While we can’t give you a complete and comprehensive list of every one of the items you need, we can give you a short preview of some of the most important.
Hang clips, or hang tabs as they are sometimes known, are one of the most essential items you can purchase for your new retail store. These are handy clips that allow you to attach items, such as bags of potato chips, to your display rack.
These excellent clips allow you to place your racks at any location in your store, especially near to the checkout registers where people can be tempted to purchase a few snacks or other items on a whim.
One of the great advantages that come with hanging plenty of snacks and other small items on these racks is the ease of access they give to a customer. They can simply reach out and grab something that catches their eye.
Often, customers are in a hurry to get home, so they might just plop the item down and purchase it without even giving the matter much thought. These “impulse buys” make up a large percentage of your ultimate sales, so don’t treat these clips with less respect than they deserve.
Another handy item that will surely increase your sales is the humble, but ever versatile, sign holder. These are the portable platforms that you can place signs on in order to accomplish a variety of purposes.
You can advertise a holiday sale on pumpkin pie and other related goodies, or a change in your store’s opening and closing hours. Whatever purpose you may have in mind, advertising it by sign is a great way to get everyone who enters your store to take quick notice of it.
Ceiling displays are a great way to draw customers’ attention upward toward the messages you would like them to observe and absorb. For example, if you need a prominent place to point out the locations of your restrooms and exits, a ceiling display is the perfect solution.
You can also use it to display other simple but effective messages, such as “Thank you for shopping at our store.” It’s easy to spot, yet it doesn’t take up any crucial floor space that would be best devoted to other display types.
If you partner with the local Salvation Army or some other charitable or corporate organization, literature holders are a great way to advertise their brochures and pamphlets. While literature in printed form is becoming increasingly rare in the Internet age, there are still some advantages to printing brochures, clip out coupons, and the like. For these reasons and others, printed literature will probably be with us for the foreseeable future.
Suppose a local tour package provider wants to give away a free tour as the prize for a cross-promotion between them and your store. You can easily have them place their brochures and information concerning the giveaway in a handy set of literature racks that you can then place in a prominent position to draw maximum attention. Literature holders are a great way to advertise your own store’s merchandise and various promotions and special offers.
To keep your retail store open, you’ve got to keep it interesting
One of the biggest challenges that retail stores, from the local “5 and Dime” to the true giants of the industry face is the need to keep things interesting. You not only need to have a store that’s stocked with the latest and greatest items that people are interested in buying, but you’ve got to give them a reason to come to your store in the first place.
It’s so easy for a customer to click a few tabs on the Internet and have all of the items they have ordered sent to them. For this reason, as well as many others, it’s of the utmost importance for you to use all of the available display technology to keep your store attractive and fun to come to.