One thing that every startup needs is customers. This is such a obvious statement of fact, and yet so many business owners act as though it were not true. At the end of the day, without customers you would not have a business to speak of. Therefore it is essential that you build a strong customer base from the very start.

There are many different ways to do this, but one of the most essential is to have a strong digital marketing campaign. The truth is, you are unlikely to get very far without a good digital marketing campaign. But knowing how to begin it in the right way can be difficult. Let’s take a look at how to get your digital marketing campaign off to a strong start.

Start with a brand

Before you get into the process of actually marketing your business, you first need a brand with which to approach it. All businesses need a brand image, as this is the face that the business uses to face the world. If you start off the process with a strong brand, it is likely that your digital marketing campaign will not be in too much trouble.

If you are unsure about how to do this, it is actually quite simple. Brands are developed in much the same way as personalities. With consistency and dedication, you can soon have a brand built which will be immediately recognisable. For more on brand development, see

For web presence, think wide

Ultimately, digital marketing is all about building a positive web presence. It is with this presence that you will promote your business, put your name forward and really start to deliver on sales. When you are starting to try and build your web presence, you need to think as wide as possible.

This is the general rule of thumb here: the wider, the better. That means being an active force on every social media website you can think of, for a start. It also means that you should consider getting it off to a flying start by growing your Facebook audience. Take a look at for more on this practice. The more presence you have, the more effective your branding will be – and the more customers you will gain.

Use ideas to drive the campaign

Essentially, a marketing campaign is all about sharing ideas. What you are trying to do is to get a lot of people to agree on one particular idea. Namely, that your business is the go-to for the service or product you are providing.

It is essential that you have a strong head for ideas, as ideas are what tend to really drive the campaign. With that in mind, make sure you have a very clear idea of the ideas behind your marketing. That way, it is likely to be much more effective in the long run.

Get to know people

Lastly, don’t underestimate the value of really getting to know your customers. The better you understand them, the more easily you can make your marketing work for them. To that end, try to forge new connections each and every day. Social media is a great tool for this, as it allows you to connect with plenty of people easily.

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  1. Hi Thomas.

    I agree very much with what you have written.

    I do disagree, however, with the idea of buying followers, especially on Facebook, where they are almost worthless anyway. Yes, organic takes more time, but the quality is better from my observation and experience.

    Apart from that, thanks for sharing. Tweeting to my followers.


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