If you’ve been seeing success in your business and want to keep doing so, it’s essential that you stay on track. Continue using the same strategies you have been, and throw out whatever isn’t profitable. Making it through the startup phase is just one step. To transition into the next stage successfully you need to have a clear goal in mind and take decision-making very seriously.

Here are some tips to help you keep your company on track

Create clear, specific goals

Vague goals are never a viable option. You can’t have just one ultimate goal – mini-goals make it easier to accomplish your objectives. A goal such as “getting the edge over competitors” sounds nice, but how are you going to achieve that, exactly?

There are many ways a company can get the edge over competitors. Keep your goals smaller and more realistic. If you’re always aiming for that ultimate goal, you’re going to go off track.

Avoid pitfalls

Every industry has its share. If you try to undertake a particular strategy without fully understanding it, there’s a chance you’re going to fall. Entrepreneur identifies insufficient capital, internal strife, and competition woes as some of the most common pitfalls for businesses.

Assess your financial and accounting tools – What kind of software are you using to take care of your financial needs, such as expense tracking debt control, growth projection, etc..? Are you using it correctly? What about your employees?

While nothing beats have an actual accountant performing some of this work for you, financial tools are still must-haves for all businesses; just make sure you are using the right ones for your company.

Always focus on the customer – This one should go without saying, but it’s not uncommon for growing businesses to get so caught up in profits and internal affairs that they forget what matters the most: the customer.

The difference between a successful business and an underperforming one, according to Business News Daily, “often lies in the way they treat their customers”. This should be the most important factor in any decision your company must make. How will the customer be affected?

Have a strong grasp on money and assets – Look at your sales, cash flow, revenues and other assets on a regular basis to know how much money is coming in every day, every week, and every month. Is every asset performing well?

Is it worth keeping? Corporate trade is something you might want to look into if there are any assets you don’t have a strong grasp over – Sherwood Integrated Solutions has some great trading and collaboration options.

Make sure you fully understand the possible consequences behind every decision – While there are always risks involved in every business, you need to have a clear understanding what every decision could possibly lead to. In a worst case scenario, how much loss will the business be able to take?

What is the point of no recovery? Will your growth come to a halt if a certain decision turns out to be a disaster? This is another reason why it’s important to have an accountant or financial advisor. A barter company may also help you with aspects of the industry for which you lack the resources and expertise.

Running a business is an ongoing investment in terms of money, knowledge, work, and expertise. It’s also a never-ending learning process. You must keep up with all of the latest developments in your industry.