How do successful brands build their brand army?

How do large companies develop their social media followings and get such a far-reaching array or supporters?

Building your audience is a multi-part process which requires small and incremental tactical input. Below are 6 tips which you can use to help grow your digital reach, without calling in an army!

Visual impact

When thinking of content with the largest, most immediate impact (and reach) it often comes back to the video. Well-made videos convey a message visually which is slick, precise and easily consumed. Videos give your audience a tangible talking point, and a sharable artifact – leading to greater views and a larger potential customer base.

A video can be a complex or ephemeral process that can be used to explain an opinion.

They can also be used to convey an overall mood, through montage, music or other aesthetic choices. To get more of a grasp on the possibilities, head to


Infographics are a combination of information and graphic (hence, info + graphic).

They use a visually captivating form to present more complex information (think of graphs, charts, and diagrams). Infographics give the impression of being official, and they present as more authoritative, so you can use them to present information which is important or intrinsic to your business.

Infographics are also highly shareable and are easily transmitted across social media platforms – factors which allow you to reach a larger audience.

How do I?

The digital landscape if filled with sites dedicated to demonstrating how to get a job done.

Creating a ‘how-to’ guide in your area of expertise requires a little bit of planning and production, but it is endlessly rewarding.

A good ‘how-to’ guide will be accessed across the web and downloaded for home use (if possible).

It will allow you to grow your audience through organic sharing and through the authority associated with the content. Many customers look favorably upon such content and reward brands who produce it.

Socially minded

Social media forms a huge part of our daily interactions.

Think of all the people you know who use social media platforms to share content, and think of the potential global reach.

In order to reach as large an audience as possible, think about engaging the services of a dedicated social media coordinator.

Such a person is an expert in creating an exciting and engaging social media profile for your business and is dedicated to the ongoing success of the social footprint of your business.

They can also dedicate time to responding to any customer service issues and complaints – a clever move which attempts to publicly paint your business as interact and approachable.

Be opinionated

Don’t be afraid to post an opinion piece – passionate opinions and well-thought out rants often hit their targets and continue their impact far beyond. The trick to creating a successful opinion piece is to really know your subject matter.

Make sure any data is recent and accurate, and keep any inflammatory or unfair remarks to a minimum (it goes without saying that racism, sexism, homophobia and other assorted ‘isms’ are off the table – don’t go down that path). A well-crafted rant can be almost viral in its impact, allowing you to connect with like-minded customers and bond in a shared mood.

Reach out

SEM and SEO are invaluable to your business and help you to connect with across every digital divide. Search engine marketing (SEM) and search engine optimization (SEO) can be purchased from any number of agencies, offering varying levels of expertise in keyword suggestion, search ranking improvement, and customer lead creation. The end goal of both SEM and SEO is the same – to drive more traffic to your business, resulting in a larger audience.

Digital audiences are easily built if you know how to start.

Creating interesting content, remaining engaged with your potential audience, and offering compelling competition are some of the small ways you can start your digital revolution, one step at a time.