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Advantages of Infographics Over Written Content

  • Thomas Oppong
  • Jun 29, 2017
  • 2 minute read

Infographics are a handy tool that digital marketers can use to reach more potential customers. They can quickly communicate information by telling a product or service’s story with creative images and key points. This is why more and more marketing professionals like you are discovering that infographics are more effective than written text in this era of distracted consumers.

You will understand the power of infographics when you take a glance at the infographic on this page. After reviewing the images and short blurbs of texts, you will discover that infographics allow you to creatively share facts in a hip and fresh manner.

Infographics make it easier for consumers to understand and remember a marketer’s key points. The human brain processes visual information more quickly than written content, so infographics are a great way for you to reach today’s busy and distracted consumers.

When looking at the infographic below, you will also discover that infographics can play a powerful role in your social media marketing efforts. Infographics are very popular on Facebook, Pinterest, and Twitter. Social media users like and share infographics more often than text and links to written articles.

You can also use infographics to enhance your blog posts and websites. Infographics are very easy for internet users to share, which helps to boost your website’s traffic and click-through rates. They also make people curious about what your website has to offer. This makes them more likely to take the time to read your written content.

Now that you have read this long article, go back and take another look at the infographic. It is much easier to understand and digest the pictures and key points in the infographic, isn’t it? Now that you have discovered the power of infographics, it is time to find a good infographic design service. The right team of designers can help you get your marketing message through to people no matter how short their attention spans may be.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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