Do you realize that if you don’t have the right packaging for your product, you’re not only wasting money, you’re giving the wrong impression to your customers? Your customers will not pick your product off a shelf if the packaging is wrong. Here are 6 ways your packaging could be giving the wrong impression:
1. It’s misleading
One of the worst things a business can do is create misleading packaging. So, for example, making your product look bigger than it is, prettier than it is, or just showing something that they aren’t going to get when opening it up. You wouldn’t put a fruit cookie in a package with a picture on the front that shows lots of fruit pieces if there’s only a small amount in the actual cookie. This will force customers to make a mental note not to buy your product again.
2. You can’t tell your packaging apart from competitors
Take a look at your competitor’s packaging. Can you tell yours apart from it? If not, then you need to do something about it and fast. Your packaging has to be unique enough to stand out on a shelf. Places like https://www.clsmith.com have plenty of options for packaging, so make sure you take a look and see what you should be using for your product.
3. You’re wasting shelf space and money
Wasting shelf space and money means creating packaging that is way bigger than your product – nobody wants to open a huge box to find a tiny product inside. That’s a lot of wasted resources and money you could have saved and spent elsewhere. You should keep your product as compact as possible and make sure you consider your budget carefully when creating the packaging. That being said, you don’t want to compromise on your packaging to save a quick buck. It should still be high quality, so make sure you aim to save where it matters.
4. You’re not using eco-friendly packaging
Eco friendly packaging shows that you’re a company that pays attention to the impact it has on the environment. If you’re not using this type of packaging yet, people may get the impression that you don’t care about the environment at all. This is probably not true, but being kinder to the environment is more important than ever these days.
5. You haven’t reevaluated your packaging in a while
If you haven’t reevaluated your packaging in a while, it could very well be dated. Take a look and see if there’s anything you can improve. Listen to customer complaints!
6. It’s dangerous for pets and kids
Are there are small parts to your packaging that could be a danger to pets and kids? This is especially important to consider if your product is aimed at families or couples with kids. Your packaging should be as safe as possible to avoid getting into serious trouble.
Is your packaging giving off the wrong impression? Make sure you make the changes required today before it’s too late!