If you want to give your lead generation strategy a boost, you probably have some tricks in mind. Of course, your ultimate goal is customer sales and engagement, and if you can achieve this goal, then you’re well on your way. But competition can be fierce, especially today when Internet users are bombarded with so many different things when they go online.

So, what’s the solution? How about a Buzzfeed-style quiz? With a Buzzfeed-style quiz, you can foster engagement with your audience and generate those all-important leads. Here are the top reasons why Buzzfeed-style quizzes are such a big hit – and how you can make your own.

1. Instant appeal

Most people today have the attention span of a two-year-old. And this is one main reason why Buzzfeed quizzes work: they grab your attention in as quick a time as possible, and they do this with two major elements – an eye-catching image and an entrancing title.

Think about this – a title like ‘What kind of animal are you?’ is interesting, isn’t it? It makes you curious – curious enough to find out. If you’ve always been a dog person, perhaps you’re thinking that if you take that quiz, it will prove that you are a dog person because you turn out to be a dog in the quiz. Also, the images of Buzzfeed quizzes are attractive and appealing as well.

We are all visual creatures, after all, and we are drawn to images which we can relate to. So once again – think about the title ‘What kind of animal are you?’, and pair it with a cute picture of a puppy and a kitten. Isn’t that irresistible enough to make you sit up and take the quiz? This is what makes Buzzfeed quizzes work: the right combination of title and image that instantly grabs your attention.

2. You can share it with everyone

Another reason why Buzzfeed-style quizzes work is the fact that you can share the results with everyone on your friend list. Everyone likes to share something on social media now and again, and the attraction of such quizzes is that they can be shared. When you share something, such as an interesting quiz, chances are at least a few of your friends will react.

The good news now is that you can capitalize on the Buzzfeed-style quiz as well. You can actually create a Buzzfeed style quiz of your own – there are platforms which make this a lot easier, and you can customize your quiz, insert the questions you want, and more. By creating your own Buzzfeed-style quiz, you can go a long way towards leveraging your audience engagement, resulting in leads that eventually result in sales.