For every startup, having a great idea is a strong beginning. However, it will only take you so far if nobody knows about it. That is why marketing should play an important role in the early growth strategy of every startup.
A quality Facebook ad campaign can help a new business make huge strides toward raising brand awareness. With more than 1 billion daily active users, Facebook provides a reach that would be hard to achieve through other channels. Not only that, but it also offers an effective marketing strategy that is very affordable.
While Facebook ads do offer a lot of value, businesses have to do more than just create ads and publish them. This is when teaming up with a Facebook advertising specialist can come in handy. While Facebook provides advertisers with a great set of tools that can help them to optimize campaigns, launching effective ads can be difficult at first. For startups getting ready to promote a new product through Facebook, the following tips will help achieve the best results.
Target your audience
Targeting the right audience is one of the most effective ways to make sure an ad campaign reaches its full potential. When creating Facebook ads, there is a range of tools that can help users select the most relevant group to send ads to. Advertisers are able to target people through a variety of demographics, such as location, interests, behaviors, and more.
Custom audiences can also be used to reach a very specific group of people. This could be made up of Facebook users that visited a brand’s website, people that have taken specific actions on a site, or a list of emails or phone numbers provided by interested parties.
Another option is to use a custom audience to create a lookalike audience. With this feature, Facebook analyzes the custom audience to find the identifying features of the group. It then creates a new audience made up of users that share the common features of the custom audience.
Make your links relevant
The relevance of the link in the ad can make a significant difference. Linking to the homepage of a website could generate some brand awareness, but if a brand wants to do more than simply let people know they exist, link to something more specific.
Linking to a specific landing page or blog post should provide better results than linking to a basic homepage. By including a page that is relevant to the intention of the ad campaign, visitors will easily be able to figure out what action the ad wants them to take.
Test your ads
As a company that is just getting started with Facebook ads, startups should try a few different strategies. Facebook makes it easy perform split testing, and the site provides valuable information about the performance of different ads.
Create some ad sets to test out different images, text, headlines, and CTAs. In addition to that, businesses should also try to test the ads on different audiences with some slight variation. Once the campaign is done, teams can then use the results to inform future Facebook marketing decisions.
Use what you have learned
Facebook will provide startups with a wealth of information about their first campaign and how users responded to it. For some businesses, it might seem logical to go with the ads and audiences that offered the lowest cost per click, but for those willing to really dig into the information, there will be more insights that might provide better results.
Companies must analyze the information to really learn about their customers. If they use the information from the first campaign wisely, results can be improved considerably. To find the deeper insights in the numbers, startups could also consider partnering with a digital marketing firm that specializes in Facebook marketing.
Reaching potential customers is critical for a young startup. Facebook ads can be great for connecting with customers and raising brand awareness. With these tips, new businesses can do more than reach the right users; they can get them to their website and turn interested users into customers.