Most clothing does not last very long, maybe about a season or two at the most. What if you can buy clothes that can be passed on to another individual to make a positive impact and reduce the pollution generated by the fashion industry?
Gilbreth Co. has launched a Kickstarter campaign with the aim to create a more beautiful and fair world.
Their clothes start their life with you; your experiences, surroundings, conversations… and continue their journey in places far away, making an impact on the life of someone very different to you but who has one common goal with you: commitment and emotion.
“The times when clothes only had a functional purpose are long gone, ” says the Gilbreth Co. Team.
Since clothes have acquired significance. They showcase status, define styles and aid one to feel like part of a group.
“The fashion industry has entwined itself in suicidal dynamics in which it wastes resources and lands us in a spiral of consumerism. These industry ways are nonsensical and secondary values such as status and style should take a back seat to what we believe should be our garments’ main purpose: experience.”
— Gilbreth Co. Team
How Gilbreth Co. make it work
All purchases will include an automatic donation of 1€ to a private account which will be donated to tackle social issues.
In addition, Gilbreth Co. will pick up your piece when you decide it’s the ideal moment to pass it on to others. We will personalise your piece with a stamp saying ‘Gilbreth Co. commitment’ and finally, we send and track it to its new destination.
By increasing the lifespan of their pieces, they will reduce the pollution generated in the manufacturing process.
“We will go from a model imposed by big brands where people buy fast disposable clothing to a model of conscious purchasing.”
Click here to find out more information about their clothes. You can also pre-order Gilbreth Co. T-shirts and Sweaters to support the project. You will get a discount of up to 30% compared to the final price and get their clothes before they are released to the market.