If you have a site then you will know how important it is for you to try and improve your SEO. After all, if you don’t then you run the risk of being drowned out by your competitors and what’s even worse is that your customers may not even know that you exist. Getting a good ranking isn’t a walk in the park either but if you do take the right steps then you can be sure to see a drastic improvement in your site traffic.
Use relevant content
It is so important that you get customers to visit your site, but it is even more important that you are able to encourage them to stay on your site as well. The duration that they spend on your site can really affect your ranking as well, so you need to do everything you can to make sure that your content is relevant and interesting.
The more content you have, the better but there is no set rule here. You need to have enough content to make your site useful but if you have too much then your users may feel as though you are just offering fluff. Try and add value to the content you have and also do everything you can to offer a good amount of outbound links as well. The more you do this, the longer your users will stay on your site and the more your SEO will increase.
Image optimisation is so important. You need to try and figure out the best file formatting for your site and you also need to make sure that your images are the right size too. Your images should all have Alt tags and you should also work hard to get your metadata in check as well.
This is ideal when combined with your AdWords campaign. If you do not have one of these set up at the moment then you may want to contact an Adwords agency to find out if they can help you with that. After all, it doesn’t take long but it can have an immediate impact on your site.
Bing and Google both take loading speeds into account when they are constructing their ranking algorithm. For this reason, you have to make sure that you have a good load time on your site. If you don’t then this can cause you major issues. You may even find that your bounce rate increases and that you have less of your pages viewed as well.
This can have a knock-on effect on your business and it can also make it much harder for you to achieve good results. If you want to avoid this then try and use cached plug-ins. You also need to make sure that the code you are using is streamlined and that you also reduce the number of redirects that you have too. This can have a huge impact on your SEO and when you are able to take this into account you will soon see how your whole site comes together.