When it comes to showcasing property on film, snapping a blurry smartphone video isn’t enough. Real estate videos are storytelling vehicles that weave a tale of a property’s history for prospective buyers and renters. In many cases, it’s your first impression and one of your best tools for hooking a new tenant. 929Media believes in the transformative power impactful, thoughtful videos have on truly bringing your property to life on screen.
Do a bit of showing off
This is your chance to sink your hooks into the viewer so you have to take full advantage. Any real estate video production company worth its salt knows that you’ve got to show your audience exactly what makes your property stand out. Recently installed a glistening inground pool in the backyard? You better make sure the final video captures the sunny sparkle of the rippling waters. Added pristine marble countertops throughout the kitchen? A few frames of your video should be dedicated to catching the glint of the overhead lights reflecting off of them.
Part of the 929Media mantra is focusing on the “wow factor.” If someone watches a video tour of the property and audibly says “wow,” you know you’ve gotten them that much closer to closing the deal. Conversely, if you don’t let your property shine in the video, it’s a red flag that makes the viewer ask if there’s something wrong that you didn’t want them to see. Presentation is incredibly important.
Play to their emotional side
While real estate investments are often done with practicality in mind, it’s no surprise that the heart has a fairly large say during the final deliberation. A thoughtfully constructed video is the perfect way to capture the essence of your property while still appealing to your investors’ base emotions. Is your property the perfect complex for a professional Millennial or is it the ideal home for a growing family? This will influence which emotions your real estate video targets.
Casey McGuire, the founder of 929Media knows this all too well. “Emotions drive our purchasing decisions, especially when it comes to real estate.” If you’re able to make your viewer feel something positive towards your property, it builds an instant connection that’s hard to deny. So whether you’re showing off an apartment complex’s lounge area full of smiling residents having a great time or a quiet family home where a loving couple cozies up to the brick fireplace, don’t ignore the power of a strong emotional pull.
Don’t ignore post production
Sure, raw footage occasionally has solid applications, but raw footage and real estate videos don’t mesh very well. If you skip post production, your property could end up looking dull, drab, and lifeless. This is something McGuire can’t stress enough: “You need a strong post production team that can put together a strong video that makes this all worth it. I’m talking color correction, sound design, editing, etc. We’ve had clients in the past just ask for raw footage, only to see it all be poorly edited and ultimately wasted.”
If you’re going the smart route and investing in professional video services like 929Media, asking for raw footage is a great way to waste both your time and money. Rely on the expertise of the video production company to edit your video in a way that truly makes your property look like it’s bursting with life and vibrance.
A professional touch
If you were investing in a new property, which would you choose? The one with the shaky video that looks as though it was filmed on an iPhone or the one that is immaculately shot, produced, and edited? More likely than not, you would choose the latter. That’s why it’s money well spent when you rely on the edge a professional video company gives you. Give your property a fighting shot in a competitive real estate market by reaching out to a team of professionals.