WordPress is one of the leading content management systems (CMS) used globally since its launch in 2003. For those who aren’t very familiar, this means that you can edit the appearance of your site, add content, and more, without the need to use code or programming language.
Approximately, 30% of all the websites in the world use WordPress, which is a testimony of how powerful it is. If you have a startup or a small business, you should definitely consider using it.
This article will provide eight reasons why your startup should use WordPress.
One of the best reasons why your startup should make a WordPress website is because it’s cheap. As a business which is just starting out, it’s understandable that you won’t have a lot of money to spend and you’re careful of where to invest limited capitalization.
The WordPress software is free, but there are other costs when creating a website which could total to a few hundred dollars – even lesser. Costs include:
- Buying a domain name
- Purchasing web hosting
- Additional security features that may want
- Optional premium themes and plugins
2. Highly customizable
WordPress has thousands of available themes that you can use for your website. These themes have customizable options according to your site’s needs for layout, colors, and fonts. It’s crucial to be able to have this flexibility so that your site aligns with your brand.
Your website is your portfolio, and it’s extremely important that you establish a brand consistency both online and offline for your target audience to recognize you on any platform.
3. Flexibility and extensibility with plugins
Another reason to use WordPress is because you can extend the functionalities with plugins. Plugins are software which is used to include additional features that you will need, whether it’s to improve your productivity, search engine results, email management, and so on.
There are more than 30,000 plugins that can be used with WordPress, some types are:
- Anti-spam plugins
- Social media plugins
- Analytics plugins
- Content optimization plug-ins
- Security plugins
Mobile users have increased compared to desktop users in recent years. Internet users are using mobile devices for almost anything – checking emails, browsing social media, hailing a ride, ordering food, and more.
Mobile users are such a big deal that even search engines like Google reward websites which are mobile-friendly by ranking them higher than those that aren’t, so it’s crucial that your site is optimized for this audience. Many WordPress themes automatically scale to the screen size of your audience, so consider this when choosing themes.
Another reason why WordPress is a favorite is because of its versatility for any business size. As you are still in the beginning stages of your business, you might not be sure with your growth. By using WordPress, you won’t have to worry because you can start small and upgrade your account when you have more activity and traffic or when you plan to scale.
As a startup, you can use basic shared hosting plans and switch when needed, without having to worry about what you’ve already built with WordPress.
Search engines like Bing and Google rank sites powered by WordPress higher than those which aren’t. This is because the framework makes it easy for their spiders to crawl and index the content of the site.
There are many factors for search engine optimization (SEO), but using WordPress as your CMS is definitely a huge plus. As a business, you want to be visible to your audience to gain more traffic and sales, and an SEO-friendly website can help with that.
7. Multiple-user capability
As a startup, it can be best to delegate some tasks so that you can focus on other aspects that are critical for the business. WordPress allows multiple-user access in case other people are managing the site besides yourself.
The beauty of this is that you have controls on what team members can access. For example, you might have someone who takes care of the content posted on your website. You can give that team member the functionality to post content without seeing the sales and other aspects that don’t concern them.
8. Large community support
Although WordPress is fairly easy to use without technical knowledge, there is huge support available for the tool. Because WordPress powers 30% of all the sites on the web, there are so many experts who can help you.
At the same time, there are thousands of guides, tutorials, and even courses which are available for your use. WordPress has a large interactive community in their forums, too.
The eight reasons provided are only a few of what WordPress can offer, but they are the ones that will be most advantageous for your startup. With so many things that you need to take care of in the beginning stages of your business, do yourself some favor and use a WordPress site.