By 2025, the mobile industry will have 5.9 billion unique mobile subscribers or 71% of the expected population of the Earth.
The modern smartphone user has an average of 35 mobile applications installed on the device. However, many of them are removed after the first use. This is often associated with poor performance or low productivity. At the same time, the mobile industry continues to grow and the number of mobile startups is only growing.
So, what will happen to the mobile market over the next decade? We will see how a bunch of artificial intelligence is developing with the needs of users. This should bring the user closer to his mobile device.
What are the prospects for applications with streaming content and voice control?
As 5G technology is already approaching gadget makers, the ability to transfer and download video content will grow rapidly. This is facilitated by the exponential development of the content itself, thanks to social networks.
Since Siri and Google Assistant have already reached their potential, in the near future we will see the widespread introduction of voice control. This will open up more opportunities for both “publishing” applications and marketers for closer communication with their customers.
Where is everything going?
The future of applications can be divided into three main blocks.
• Speed and efficiency: The mobile application environment is faster than the mobile network. This speed allows users to quickly access content, which increases the chance to satisfy a particular need in time. 62% of Millenial generation users (or simply Generation Y) prefer to make purchases and view products through the application because of the high degree of personalization of offers and the speed of the transaction.
• Precision and profitability: applications stimulate the development of technologies such as geolocation (location accuracy) and voice search. Applications create a kind of summary table of needs, that is, in addition to the user’s image, there is information about hobbies: what they do and what they like.
All in one place! This “pivot table” contains accurate information that can be used to increase personalization by the developer or seller of the goods/services. In fact, 72% of media resources that convey such accurate data for brands recorded an increase in sales of more than 50%.
• Reliable access: users install mobile apps on their devices in the hope of getting important and relevant contents. Proved to get more relevant (most suitable for the request) content, users are ready to disclose their personal data.
As mentioned above, the average number of installed mobile applications in one smartphone is 35, but only 5 of them are used most often. Some may say that this is an obstacle to the development of the industry. However, application revenue is growing rapidly and is expected to grow in the future.
In order to keep up with the rapidly developing digital market, mobile developers must make sure that even at the stage of creating an application, they are more focused on consumer requirements and take into account existing decisions, hoping to refine them. Users now expect more personalization and adaptation to their location.
Applications are best suited for the realization of these capabilities due to the intelligent integration of data transfer technologies and services:
Location-based service is a rapidly growing category that allows you to more effectively customize targeted ads. Defining our destinations, hobbies and main places of stay, marketers skillfully select suitable commercial offers for us. Mobile payment technology is also growing rapidly, which allows you to quickly and efficiently perform various transactions “on the go”.
How do users help create an application?
User perception is one of the most powerful tools in the hands of marketers and developers. A huge amount of accumulated information from users (location, interests, habits, etc.) helps to quickly find applications with them a common language. Anyway, nowadays users themselves form the market of mobile applications by their needs.
In design: native app vs. responsive web
This turns out to be the big question that many companies ask when thinking about creating an app. Create an application designed exclusively for mobile (native) or think of a design that suits any device (responsive web)? The general recommendation is to have both. But if the company does not have sufficient resources, then what advises is to use responsive web design, when visitors are occasional. If what you have are recurrent users, the best option will always be to think of a native app.
What is the secret of a successful app?
The abundance of data and Application Programming Interface (API) is. What remains scarce is the attention of the people and there is a huge competition to get that attention. Users have few applications on their mobile device before now. But today, this type of software abounds. So the current great challenge is that the application is proactive, that it notifies its user only data of interest. The secret lies in discovering what people are looking for, in delivering few relevant notifications through the app.
How can apps influence customer behavior?
A generation that has always lived in a world of mobile devices requires great interactive applications. The main expectations from developers are relevance and personalization. Recent studies conducted by Verve and Censuswide have shown that users are twice as likely to respond to mobile ads issued based on their location as compared to general ads.
As a result, the numbers
An example of predictive statistics: by 2022, the turnover of the mobile ecosystem will amount to 5% of the GDP of the globe and get to $4.6 trillion. Industry services will be used by 5.9 billion mobile subscribers or 71% of the expected population of the Earth by 2025.
It is important that you develop a mobile app for your business. You should meet with top app development companies to discuss how your mobile app can be tailored to the need of your organization. The more time you spend without creating an app for your business, the more the potential clients you are losing.