Starting an online casino is somewhat tricky, but it is undoubtedly rewarding with the industry that is growing globally at a fantastic pace. In this article, we will outline what the main things to do to start an online casino are.
The online gambling industry is generating millions of pounds every single year as reported by leading Online Casino aggregator CasinoBiggestBonus. For a startup, this is great as the market hasn’t yet reached a saturation point, so there are still opportunities for new operators even if the competition is strong.
As for any other business though it is important to realise that realistically it is impossible to become a millionaire overnight even in such a profitable industry. As for any startup, it will be a process, and it is one that takes time and has challenges along the way.
Before starting an online casino it is important to take some time to figure out what are the online software providers around. They are going to be the core of the product you will offer to your customers and you need to ensure to select a partner capable of giving players the best possible gaming experience. Picking the right providers can well be the difference between make or break the casino so it is vital that the choice is made correctly.
More and more people are gambling online with the attention that is shifting from land-based casinos to the digital space.
What is the quickest and cheapest way to start an online casino?
Surely the answer to that question is setting up a white label. Someone has already made the investments and put hardwork in creating a turn-key online casino solution. There is no need to reinvent the wheel as with a white label you will get all you need to operate a casino online from software providers to payment methods, customer service and so on. The cost for a white label are between £20k and £100k. The main disadvantage of having a white-label is that you are going to be charged a percentage on the wins you will achieve.
How to start an online casino without using a white label provider
The first step, in this case, would be to select a software provider.
If you decide to go down this route make sure you are working with a partner that will deliver in terms of
Another decision to make in regards to providers is if to go with those that are charging monthly for the service or for those that will send all the files with the source code after receiving a one-off payment. Although the one-time cost being higher, handing over the files means that the owner has maximum access and also data privacy is guaranteed without having monthly charges. Top software providers out there are the likes of Micro Gaming, Playtech.com, NetEnt and many others.
The design of the website is critical to ensure that you have a website of great quality.
You will want to avoid unnecessary graphics so that the gaming experience remains fast as the site is not overloaded. Simplicity is the best way as if you go for an overcomplicated design you might end up causing issues to the gaming experience, especially on mobile and tablet handsets.
Games should be as diversified as possible to attract a broader range of players. You should have games like slot machines, table games, live games and many more.
The second step in the process is to get a gambling license to operate.
Once you are happy with the casino website you will need to require a license from government bodies so that you can open up the ‘virtual’ doors of your casino. It is essential to pick the country carefully: it shouldn’t necessarily be the country you reside but the one where there are more business opportunities.
Once you are happy, you will need to pay a specified amount for the license in addition to providing information required for the license. In this process, it is crucial to understand the different laws and procedures to follow so that you will not risk losing your license later on as a penalty. A major advantage of using a white label provider is that you are paying to piggyback on their license so you can skip all this time-consuming step.
Pick your desired payment methods
Once you have acquired the license you will need to decide how players will be able to deposit and withdraw money safely from your website. Surely credit and debit cards should be included but you shouldn’t limit yourself on those. The best would be to carry out
Marketing your online casino
You might have a fantastic casino but if nobody knows about it, you will fail. This is why marketing your online casino once you are happy with it, is critical. If you are able to expose your brand to the public you will attract a lot more customers and in return, you will increase your profits. At this stage, it is strongly advised that you will do a marketing plan and set some precise targets.
Although traditional tv ads and magazines are an option, you might be able to get better results by focusing on online advertising. Your site will need to have a good way to welcome new traffic and have attractive welcome offers to push players to sign up and give your brand a try.
Don’t forget there are many casino operators out there so standing out will require some effort both in terms of time and money. Once you have acquired customers, you will also need to have offers to reward loyalty so that players will feel at home and will not be tempted to switch to another online casino brand. All those activities will have a cost so it is essential you plan those well to ensure your P&L will remain positive while you are growing your customer base.