Online marketing is essential for today’s businesses, but the possibilities are so extensive that this task can be overwhelming. Make sure you understand the key aspects of a solid online marketing strategy. Tackling these areas efficiently will help you develop a strong online presence for your business.
Cohesive branding is key
Your online marketing strategies must have a cohesive brand behind them. This should include your imagery, typography, color selection, and voice. Use the same branding across your website, online store, and social media pages. Thinking of McDonald’s golden arches or Coca-Cola’s distinctive script instantly puts you mind of associated products. Good branding will do the same for your company.
Working with a platform like Magento, which integrates seamlessly with other apps, will make it easy to keep things consistent. This consistency will help customers come to recognize and remember your products and services.
Constant communications keep you in touch
Online marketing requires constant vigilance when it comes to posting. Frequent posts are essential if you’re going to combat the clutter in most social spaces. HubSpot suggests that the optimum posting frequency for Facebook and LinkedIn is about five times a week. Posts to Twitter should be more frequent to keep up with the faster pace of this medium.
Respond to comments and tweets and quickly as possible, using these sites as a powerful way to spark intimate communications with customers.
Blog content establishes authority
A well-populated blog that has high quality content will help establish you as a thought leader in your industry. You want to become the business that consumers turn to when they need reliable information about your niche. Filling your blog with authoritative content can help make your brand synonymous with expertise in a certain area.
One effective way to build a large repository of information is to create pillars of content. Develop organized pillar pages around key topics. If you sell exercise equipment, your pillars might include strength training, cardio, and yoga. Within each pillar, visitors will find an extensive collection of links that points them toward more in-depth information, including videos, infographics, articles, and more.
Aesthetics are important
You may have heard that “content is king,” but aesthetics are proving just as important. A whopping 38 percent of internet users will abandon a website if they don’t find the layout attractive. Two-thirds of online visitors prefer content pages with a beautiful design over those that are bland. Those images are more important than you might think. Thirty-nine percent of visitors will stop engaging with your site if the images take too long to load.
Keep your pages visually appealing, well-organized, and lightning fast. Visitors should have almost immediate access to your website content and find something that’s well-organized and visually appealing. Choose engaging images over stale stock photography, and give your design as much attention as your content.
With a strong online marketing strategy, you can establish your brand as an industry leader. Make sure your bases are well covered, so you can stay competitive in the crowded online space.