As any golf lover can tell you, not all golf facilities are created equally. Most players could definitely tell you a horror story or two about a really bad experience, but you’ll also notice they frequently sing the praises of exceptional courses as well. As a golf club owner yourself, it’s important to know what truly makes the difference between the two, because it’s not necessarily about what you might think. The following are just a few examples to keep in mind.
1. It’s not all about the course
The actual game of golf may be what gets your members through the doors in the first place, but it’s not all that counts when it comes to a given player’s experience. Ultimately, it’s about the entirety of their time spent there from the minute they arrive on the grounds until the moment they pack up their equipment and go home for the day. Focus on creating a cohesive experience that includes ambiance, delicious food, and elite-level customer service in addition to beautiful greens to play on.
2. Customer service is king
Think back to the last truly positive customer experience you had somewhere. Whether it was a meal at a restaurant, an overnight stay at a hotel or a shopping experience at your favourite boutique, the great feeling you left with had everything to do with impeccable customer service that almost seemed to anticipate your needs.
That’s the kind of service that will keep your club members coming back again and again as well. Train staff to learn your members’ names, as well as their personal preferences and peeves, so they can treat players to an elevated experience every time.
3. Consult with professionals
Don’t underestimate what a little expert finesse can bring to the table when it comes to your club. Professional golf management companies can help you take the guesswork out of the process of maximizing your club’s potential by implementing tried and true solutions that consistently yield results. In other words, they can help you streamline everything from your clubhouse’s menu, to your course design, to putting together the staff of your dreams.
As you can see, helping your golf club stand out from the rest of the pack is all about treating your players like valued customers and the club itself like a proper business. It’s all about mastering the fine art of making people feel good about every aspect of their time with you. How will you go about elevating their experience to fantastic new levels?