Starting a business in 2019 is a great idea. The sectors of technology and business are booming and are likely to keep growing. This is a perfect time to take action on that startup. The landscape of business is changing as technology and the internet-of-things gets larger. Imagine that the ground is even and everyone is able to start at the same place. With the internet forming such a vast and complex matrix of connectivity, startups have access to more clientele. It is essential to plan, organize, and act when the time is right. Here are five ways to help get any startup get off the ground.
Despite the landscape shift toward a paperless society, never underestimate the power of visuals. Whether it is pitching an idea to an investor or passing out materials to a customer, it can be impactful. This concept can also backfire just as easily as it can be helpful. All printed documents should remain professional. That means using binding machines to bind packets in a professional manner and making sure that the quality of paper used is sufficient. Using a poor visual can create a sense of mistrust as it raises questions about how the business is run.
Before starting any business, it is important to plan. Without an actionable plan, the likelihood of success is very small. A blueprint involves more than just market analysis. In order to create an effective blueprint, one must have a clear direction for the startup. What is trying to be accomplished? Who is the target audience?
It is important to consider how the startup is going to be run and managed every day. Without considering each and every variable, it is liable to hit obstacles that should have been clearly avoided. For example, logistical problems can arise from a lack of responsibility assignment.
Not only is it important to consider the potential to make money, but the cost involved with running the business. How viable and stable is the business? Understanding finances is an integral part of any startup. The statistic for how many startups make a profit within the first five years is abysmal. Plan accordingly and take appropriate action. This means determining how much it will cost to run the business for the first year and likely more. Doing this can help avoid the pitfall of expanding too early and overstretching resources.
A startup without an online presence is like a dinosaur walking in time square. It’s mind-boggling. Make sure to leverage the resources available, especially the internet. Social media is a great way to reach target audiences at a very low cost. Managing a blog for the startup can be a good way to establish the startup as an authority within their niche. A strong webpage is another example of powerful visuals. The internet makes the world smaller. Therefore it exponentially increases the size of ones target audience. The expression that the world is one’s oyster becomes literal. Be sure to make good use of this virtual oyster as it holds limitless potential.
Marketing and Branding
Developing a brand for a startup is crucial. This will help to define the image of the company. It also helps to create a culture around the services provided. This inclusive atmosphere is powerful and if used properly can give great returns. A few things to keep in mind when developing a strong brand are aesthetics, voice, and medium. The method that the brand is marketed can have a greater impact on its target audience. For example, marketing on Snapchat with short ten-second videos would be effective for a younger target audience.
This goes back to marketing strategy and the blueprint. With a clear understanding who the target audience is, one can select the best method of advertising. The first step is to cultivate a brand through the use of powerful visuals. Next, target that audience and build a brand that’s inclusive and welcoming. Finally, make sure that the brand visually demonstrates why it is needed. What problem is being solved?
This is a part of leveraging the internet, but this goes far beyond it. Networking can include local businesses, friends, co-workers, and more. Forming a strong network of business professionals is integral to any startup. A strong network gives support through the exchange of ideas, collaboration, and experience.
Take advantage of the traction being formed in 2019 with these five tips. With a strong plan, network, and brand, one can greatly increase their chances for success.