As a business owner, you may be wondering whether you need to include a blog on your website. However, it’s vital to understand that the benefits of blogging certainly outweigh any initial doubts you may have.
On average, businesses who prioritise blogging as part of their marketing strategy are 13 times more likely to see an improvement in their ROI. These businesses also produce 67% more leads each month than their competitors without a blog.
If your blogging strategy is well-thought-out and successful, it could turn out to be a crucial business marketing tactic to enhance customer perception, boost your credibility online, and generate a large number of sales.
Below are outlined three of the main benefits you need to know about when it comes to adding a blog to your website.
1. Generates leads
A study conducted by leading marketing CRM providers HubSpot in 2015 found that blogging can generate 67% more leads to your website. This percentage is still relevant in 2019. The study suggested that B2B marketers find blogging to be one of the most successful tactics for generating high-quality leads, even when they aren’t actively working. You may be wondering how this works. Once the customer has read innovative and thought-provoking information, they are often keen to find out more about the products and services a company sells by navigating to the product page.
If you’re looking to secure high-quality B2B leads, however, your blog content also needs to be of the highest quality. It needs to be written accurately and professionally, so it highlights explicitly your business as an industry leader and thought leader. In order to do so successfully, you should look into hiring experts in content
2. Share your news first-hand
More customers are now turning to the internet to source their news, which is why blogging has become a significant aspect of a company’s marketing strategy. When a potential customer has a query and wants an in-depth answer from a reliable source, more often than not, they turn to Google or one of the other search engines available.
If your business fails to include relevant news or exciting topics on your blog, you are sure to be overlooked by a large proportion of customers; typically, in the young adult age range. In the digital era, you can now publish your business news online, so your customers are alerted immediately.
A study carried discovered by Rutland and Stamford Mercury discovered that 10 million young adults between the ages of 15-34 now choose to source their news and information online
3. Helps keep your customers engaged with your brand
When a customer purchases from a website, it can often be the case that it’s just a one-off. Unfortunately, this can leave businesses fighting for customers as they haven’t spent enough time building crucial relationships. Thanks to the addition of a blog to your website, you can keep customers in the loop with all your news and updates via social media platforms.
To boost your success, each blog post needs to have a compelling topic that’s of interest to your target audience. Engagement metrics such as the number of social media shares, time spent on the site, and