Every entrepreneur like you starts a business to grow it to another level. Trade Shows are one of the best events to market your products.
You, therefore, need to prepare well before the event. You should analyze what you would love to achieve from the show and find ways of achieving it.
One of the ways of having a successful tradeshow is through generating leads. Trade Shows not only generate leads but also build brand awareness.
Below are lead generation tips that will help your business move to a higher level than it is right now.
1. Give potential clients irresistible marketing materials
Most visitors at your conference will be taking a lot of information brochures and swag from other business owners. You shouldn’t be left behind.
However, you need to stand out from the rest. Remember, some people always pick those materials and keep them in their bags.
When they reach home, they throw them at the dustbin. However, when you use attractive printable materials, people would want to read what’s written inside.
Below are some printable materials you need to use.
- Business cards
- Feather flags
- Table tents
Choose printed marketing materials that suit your business needs and objectives
You might feel overwhelmed by the cost of preparing for a tradeshow. Try to reduce the costs of some stuff by finding a small booklet printing firm with affordable printing rates.
Having attractive printed materials will help you generate more leads.
2. Design a welcoming booth
Most people judge your business by the outlook of your presentation. Did you know that your booth can increase your lead generation mission?
While the design may not have a significant impact, the feeling that your booth brings is critical. For example, a sleek-looking booth is inviting.
3. Create a pre-event landing page
Before the event, create a pre-event landing page to establish your presence. Since no one is aware that you will be attending the event, let them know.
You should start building a pre-event relationship one month before the event begins. Don’t do it earlier than that because some people may not know their plan. Doing it late may also result to losing some leads.
One month before the event, create a landing page with information about the tradeshow and location of the booth. Create a form where they can schedule a meeting with you during the conference.
This helps them to attend the tradeshow to meet you as well. Put a link of your landing page in your email campaigns to reach as many people as possible.
4. Come up with a pre-event promotional plan
Aside from creating a pre-event landing page design a promotional strategy that you will do before the event. If you communicate more about your upcoming trade show, you are likely to get more people in your tradeshow.
The best way of promoting such campaigns is through social media and email marketing. Pre-event promotional plans help to build a relationship between you and the attendees.
They will feel like they already know you before the event. Communicate moderately with them with exciting and engaging conversations. To get more leads, create a freebie that will be issued at the tradeshow.
Let your attendees register to get the freebie before the event. Give them a unique code which they will present on the booth and get the gift.
5. Incorporate technological resources in your presentations
We live in a digital world, and people might love to see things on the big screen. You can have presentations about your business on a big screen. You might need a projector, computer, TV or iPad to use in your presentation.
Alongside the above devices, you also need chargers for your devices, cords for connecting your devices and extension cords, among others. Prepare yourself with everything that you need to avoid disappointments during the show.
6. Prepare key interest questions to engage visitors
Have you thought of offering an excellent visitor stopper? Attracting your visitors should be about the visual image alone. Create a critical issue that may require a yes as an answer.
These questions will be for the attendees as they pass by your booth. While not all of them may answer, most will do so. For example, you can ask, do you need a mobile phone?
7. Visit other booths
Have you considered finding out what other people are doing? Believe it or not, visiting other booths can also help you create more connections.
During coffee time, you can walk around other booths and introduce yourself and your business. You may end up getting potential clients who may be interested in your services.
Besides that, you will also get designing ideas that might help you improve your booth in the next tradeshow.
8. Follow up ASAP
Most businesses lose clients because they failed to follow up clients who showed interest in their products and services. You may have collected many or a few emails at the tradeshow.
However, it can be zero work if you don’t follow up on any of them. Some may have forgotten to check your business card and reach out to you later after the show. Others may be too lazy to start a conversation unless they urgently need what you are offering.
A simple follow up will help you create a communication network with your audience. There is an excellent possibility of communication going further, leading to the purchase of your product.
You should create a draft of your follow up email before leaving the tradeshow. You can then do edits later to suit your needs. Being a starting up a business can be so overwhelming. You might feel strained while trying to market your products.
However, you need to prepare in advance before any marketing opportunity ahead of you. Your tradeshow is crucial to your business.