When you’ve got your website set up exactly how you want it, it can be the beating heart of your business. It never sleeps, it showcases the best parts of your business, and it boosts your sales.
However, as is the case with any beating heart, you need to continually look after it to make sure it’s functioning on all levels. It’s easy to make a website, but it’s not so easy to create a website that continues to stay relevant and continues to take your business to new heights.
Here are three ways you can ensure your website continues to serve you no matter how much the internet changes.
SEO
The best kind of visitors you can get to your website are free ones! To increase your organic (free) traffic, you’ve got to master the art of Search Engine Optimization. This means ensuring your website fits into the search engines’ algorithms and (preferably) does so better than its competitors.
There are lots of different criteria that search engines like Google and Bing look at when they’re judging where a specific website should rank for a keyword, and you need to be able to meet these criteria.
The search engines want to give their customers the best answers to their questions, so you need to signal to them what your website is about before those search engines will send clicks your way. These signals aren’t complex to learn, but you’ve got to be consistent with them.
Write for a Human
We all want to succeed in pleasing the search engines, but it’s all for nothing if our content doesn’t work for humans. At the end of the day, it’s humans who are going to read your content, and it’s humans whose custom you want.
When you’re creating your content, you always need to bear this in mind. Humans don’t want hard to read, complex texts that are there solely to please an algorithm. They want something that answers their questions, in a simple, concise way.
Use professionals such as Sculpt WordPress agency in Leeds and make sure you’re pleasing the humans who are reading your content as well as the bots.
Utilize the Technology of the Day
Written content is always going to be prominent on the internet, but don’t forget to incorporate other forms of content. Make sure you’re engaging your customers through the content that they want to use, through the platforms they want to use.
Two great examples of this are the use of mobile devices and the growth in video content.
According to Statista, in the 2nd quarter of 2014, 38% of Google searches were mobile, in the 2nd quarter of 2019, that number is now 63%. In 2014, it was natural your website focused on desktop, now it’s a sure way to make sure your pages never see the light of day.
Likewise, YouTube is showing the value of video content. YouTube is growing at about twice the pace of Facebook and is now considered the second largest search engine in the world.
You can’t just keep on going with the methods that served you well 10 years ago. You’ve got to leverage the trends of the day.