Gone are the days where customers had no option but to visit businesses in person, call them up, or look them up in the phone book. Today, all this research and communication takes place via the Internet, which is why you must take your online presence seriously. The easier it is for Internet users to find your startup and engage with its brand via the web, the easier you will find it to turn them into customers in the long run.
Fortunately, you need not take on this challenge alone. Two strategies that will help to improve your startup’s online presence can be found below.
1. Optimize Your Website
Your company website is the focal point of your online endeavors. Quite simply, everything that you do on the web should always lead back to your site, which makes optimizing the look, feel, and usage of this platform essential.
Choosing a host is the first and most important decision to make when taking on this challenge — to help make the right decision for your website in this instance, check out Inlinehostblogger’s SiteGround Vs Bluehost comparison. When you do, be sure to take the following vital aspects into consideration:
- Popularity
- Website Speed
- Uptime
- Security
- For Beginners
- WordPress and Cloud
- Pricing
- Customer Suppler
- UA Interface
With the right web host backing you every step of the way, your site will no doubt assist you in your bid to improve your startup’s online presence.
2. Make Sure Customers Can Find You Online
Taking the above advice and optimizing your company website will all be for nothing if customers cannot find it in the first place. In order to guarantee that people are able to find the site, you must resolve to boost your SEO.
In this instance, the first port of call would be to choose three to five quality keywords. These should be words or phrases that relate to your business.
When used correctly, social media could also end up taking your SEO to a whole other level. Here are four of the best practices you can adopt when using social media to improve your SEO:
- Embrace both quantity and quality — you need to grow the number of followers, friends, and fans online, but only if these accounts belong to real people and are not ‘dummy accounts.’
- Show yourself to be an expert in your field by sharing authoritative content
- Use an array of different types of content (text, photos, videos, infographics, etc.)
- Do your utmost best to get followers to share your content — this can be achieved by asking visitors to like, favorite, share, or comment on your posts in order to be entered into a competition
No matter what industry your business operates in, having a highly targeted and effective online presence will be sure to help it reach its full potential. It is crucial, then, that you heed all the advice laid out above and put it to practice as you attempt to take your business venture from startup to market leader.