Showcasing your business at trade shows, conferences, and conventions can be a little bit intimidating for the startup business owner. And yet, attending these events can be a significant boon for raising brand awareness and getting your business name out there. You’ll be able to display your business to potentially a large number of attendees while networking with other business owners and even blue-chip companies.
While we could write an entire article on how to prepare for a trade show or conference, we wanted to focus on one of the most important bits – having the coolest swag. Because honestly, that’s what people really want from trade shows. And if you plan on giving away pens and calendars, well, that is decidedly not awesome.
So here we’re going to look at swag giveaways you can bring to trade shows, conferences, and conventions to raise your brand appeal, and these items won’t end up in the trash.
Bringing weather-appropriate attire as giveaways is a good one. Let’s say you’re going to a 3-day trade show, and rainy weather is expected. So you give away 50 or even 100 umbrellas. Now there are that many people walking around with your branded umbrella.
The same idea goes for sunglasses during sunny weather, or windbreaker jackets if it’s expected to be windy.
Coffee mugs are a traditional giveaway product, but you can be so much cooler than that. Eco-friendly water bottles, thermoses, and travel tumblers are great promotional giveaways because they’re highly practical and useful items. Even cooler if you set up a couple of drink dispensers, and make jokes about people trying your company Kool-Aid (and if you see someone trying this, you know where they got the idea from!)
So when considering practical giveaway items that are actually pretty cool, customized drinkware can help.
Tote bags of goodies
If you feel like splurging a little bit on giveaway items, why not put various small, useful branded items inside of a branded tote bag? Reusable bags are extremely useful, especially the shopping bag variety, as many supermarkets are heading in the direction of banning plastic bags, and more people than ever are environmentally conscious today. So the idea here is to fill the tote bag (that has your logo) with even more items that also have your logo, basically a grab bag giveaway.
Virtual reality demos
Not all giveaways need to be physical in nature. Presentation boards are so …old. Putting a bunch of effort into your presentation board is like, something you do at an elementary school science fair. It’s 2019, and VR showcases are incredibly cheap and easy to develop.
Virtual reality apps are expensive to develop, but you don’t need an app. An interactive virtual reality showcase of your products puts you several steps ahead of the people handing out business cards and product brochures. If you need help, here’s a cool article on how to incorporate VR into your trade show presentation.