It’s harder than ever to make your business stand out in a world of competition. People around the world and in your community have more things competing for their attention than ever before. How do you find the time to make a true connection with them?
Experiential marketing might be the best way to break through the noise. It’s a way to not only reach your consumer with information but also to include them in the experience of your business. It’s a marketing move any smart business should strongly consider.
Need some experiential marketing examples to get your brain going? Read on and we’ll walk you through a few of our favorites.
1. A Walk-In Experience
One of our favourite examples of experiential marketing is actually already over a decade old. Back in 2007, 20th Century Fox was busy launching The Simpsons Movie, which would serve as the yellow family’s first foray onto the big screen.
This movie was a big deal for Fox, and they really wanted to ensure audiences connected with the idea of the film and would get out to the theaters. How better to do this than through experiential marketing?
Fox partnered with 7-Eleven and stores all around the country turned themselves into Kwik-E-Marts, a popular staple of the show’s world. Customers who visited these Kwik-E-Mart stops were treated to product options from The Simpsons universe, including KrustyO’s Cereal and Buzz Cola.
Allowing consumers to literally “step in” to the world of The Simpsons certainly increased awareness and excitement for the film. It ended up being a big hit.
2. An Immersive Showcase
There are many companies out there that throw what are known as interactive showcases. These are events where consumers can come and actually interact with new products from the company.
Lush, a cosmetics company, has done this with great success in the past. They set up various stations at an event space that allows consumers to try out the product, learn about its history and creation, and try a number of fun activities and games.
All of this is geared towards Instagramable moments, which means consumers can help spread the word about the brand online on their own. It can take the help of a brand experience marketing agency to get an event of this size off the ground, but it can be well worth it if you can.
3. A One-Of-A-Kind Story
Some years back, someone made a Facebook group online called “I Want To Spend The Night In An IKEA.” It quickly went viral.
An IKEA location in Essex quickly decided to take advantage of this attention. They ran a contest where the winners were permitted and treated to a sleepover party in one of the store’s warehouses.
Guests enjoyed themselves, slept in the many beds, and were treated to bedtime stories. Experts were on hand to help guests find the best mattress for them.
Sometimes, experiential marketing just means taking hold of a great story or opportunity and making it work for you.
The Best Experiential Marketing Examples
These are just a few experiential marketing examples that show the best of what this form of advertising can do. There are many more ideas and ways to involve your consumers out there that are worth exploring.
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