SaaS websites, which stands for software as a service, are websites that show off software that may be useful to the person downloading it. Most SaaS websites feature software that requires the user to pay for its service, which is a barrier for most people. Your customers have to see a bang-for-their-buck, or else they won’t be inclined to purchase it. This blog post will walk you through what other SaaS websites use to generate more customers while producing an attractive, user-friendly interface.
1. Value Proposition
One of the best practices for a SaaS website is by showing your customers the value proposition of the service they’re opting into. For example, Salesforce’s front page. As soon as you enter the website, you’ll be met with the words “The World’s #1 Sales App.” Although this is technically true, you don’t have to show legitimate proof or this statement, unless your value proposition states that people voted it as the best sales app. Don’t lie about the value this app or software can give to your customers, but state how it can help them improve their business until your software has clout.
2. Pictures, Videos, and Demos
Allowing your customers to try the product before they buy it is one of the oldest tricks in the marketing handbook. Once your customer uses your product, and it’s taken away from them after the one-month free trial, they’ll realize how hard their life is without it. To entice your potential customers into demoing your software, show pictures and videos on how the product can work for them. Learning how to display the right videos and photos will go a long way for your business.
3. Contact Information
Make this easy to find so your customers can contact you about potential issues with their products. Have a “Contact Us” button either in your main menu bar or at the bottom of your screen as your footer. Also, add your social media websites somewhere on your website as well – basically make it so your customers can reach you anywhere at any time. It doesn’t mean you need to be accessible at all times, but just the fact that you look accessible is good for customer service and relationships. Have business hours listened on your website, too, so your customers know when you’re most likely to get back to them.
4. Call-To-Action
A call to action is your way to get your potential customers to buy your product. It could be as easy as putting a “sign up now” button, or you could offer something for free. Adding a catchy call to action, or telling your customers how the product you’re selling will improve their life is the ultimate call to action. Getting an opt-in is another excellent way to get your customers to click. A common opt-in is a free trial or a demo version of the product.
5. Reviews and Testimonials
Even if all of the above information is correct, and you’ve told your customers how this software will improve their lives, the best way to show that off is if you prove it. Give people you know a trial version of the product, or a free version, for them to review and comment on. Then, you can ask for their testimonials to put on your website. SaaS websites will use interviews or live testimonials from past seminars to give more clout to their products. If your potential customers see who else has used your product and benefited from it, the more likely they’ll purchase it.
