Startups face fierce competition from established businesses in the market. To become successful in a highly competitive market, startups need an effective marketing strategy to advertise their products and services.
Besides, modern consumers turn towards the internet for almost everything.70-80% of people research a company before visiting them or making a purchase with them. Therefore, having a robust online presence is a must.
A digital marketing manager helps a startup to grow, but there are a few essentials to keep in mind before you hire a digital marketing manager for your company.
Qualifications Needed To Excel As a Digital Marketing Manager
At a minimum, a digital marketing manager needs a bachelor’s degree. Here are the steps needed to become a digital marketing manager. They must be well aware of the latest trends and industry standards. They must be well-versed in website analytics, data analysis, content creation, and storytelling. They must also possess proficiency in current and emerging marketing technologies, such as automation, blockchain and AI for advertising.
Since the digital marketing field is too broad, a digital marketing manager should select a specialty that suits their interests, qualifications, and abilities.
Here is how digital marketing can help your startup to acquire more traffic and leads.
Increase in Brand Awareness and Website Traffic
No matter how great your product or service is, you need to build and boost brand awareness to reach the right people. Digital marketing can help you both visibility and brand awareness about your startup.
SEO can help you appear at the top of the search results, thereby increasing your visibility. With social media marketing, you can reach a wider audience, thus boosting your brand awareness.
A good digital marketing strategy can attract lots of high-quality traffic to your website. It involves SEO, paid ads, email marketing, and social media marketing.
The first result on the Google search results receives 31.7% of all web traffic. This means by ranking on the top of the SERPs, you can attract a huge amount of traffic.
By creating educational and informative content, you can garner more traffic. It also gives your existing visitors a reason to revisit your website.
Pay-per-click ads are yet another strategy that can help you attract a huge chunk of traffic to your website.
Mercato, for instance, creates tons of content to attract organic traffic and build a deeper relationship with the customers. They create blog posts that are easy to understand and people come back wanting for more.
Helps You Connect With Your Audience
As mentioned above, the online market is highly competitive, which means that without a meaningful relationship with your customers, it would be difficult to retain them. Digital marketing can help you do that.
Content marketing is one of the most effective digital marketing strategies that help address customers’ pain points. Social media networks are yet another place where customers expect brands to engage with them.
Emails are yet another way to connect with your audience directly. You can create polls on Instagram or survey on emails to understand your audience’s pain points and then make efforts to solve them.
Campaign Monitor surely knows how to connect with its audience and collect their feedback. When planning content for the coming days, they send their subscribers an email asking what they would love to see in Campaign Monitor’s blog.
Offers A Higher ROI
When compared to traditional marketing, digital marketing provides a higher ROI.
Digital marketing can help you reach people at different stages of the sales funnel. It can help you nurture your potential customers until they are ready to convert.
Companies that give importance to content marketing see an increase in the conversion rates by more than 5x. Email marketing, on the other hand, generates $38 for every $1 spent. Businesses make $2 for every $1 they spend in Google Ads.
Wrapping Up
Launching a startup is not an easy task. Apart from managing the business processes, you need to market your brand to attract clients. With digital marketing, you can increase website traffic and boost brand awareness.
It also helps you attract, and nurture leads until they are ready to purchase. You can connect directly with your audience via social media and email to understand their pain point and work on them.