We always hear about digital marketing, but what exactly is it?
Simply put, digital marketing is all marketing efforts that occur on an electronic device or through the internet. So, what are some of the vital components of successful digital marketing?
Your website is vitally important because it pulls all your marketing efforts together. You can have great SEO, great PPC ads, and a great social profile, but if your website does not convert, then you are going to struggle to achieve your goals.
A website is like the face of your brand, and so, it must speak to the quality of your company. For digital marketing to work, your website has to be professional, engaging, and offer value to visitors.
If there’s one step you need to take extra care with, it’s getting your website right, so it’s an area where it’s well worth speaking with a digital marketing consulting services.
Search Engine Optimisation
You can have a beautiful, high converting website, but if you cannot drive people to it, then it is not much use. One of the best ways to get visitors to your pages is through search engine optimization (SEO).
Just think how you begin most of your internet searches – by making a search on one of the search engines, most likely Google.
This is the same for the vast majority of internet users, so if you can get your website to feature at the top of the rankings for your keywords, then you’re going to get a lot of clicks.
The great thing about SEO and these organic clicks is that every click is free!
With millions and millions of websites out there, and only one top spot in the rankings for each query, the competition is extremely fierce. Ranking through SEO takes time, and for some keywords, it is just not possible to dislodge the competition from the top spots.
This does not mean you cannot reach your target customers through other means, though.
With pay per click (PPC) advertising, you can reach an extremely targeted audience with your advertising and get clicks to your website. This is a good way of really targeting the customers who are going to convert, but unlike with SEO, you pay for each click.
Social media plays a massive part in our society, and your brand must have a presence on it.
Part of marketing is reaching people where they are, and when you’re target audience is spending hours of their day on social media, that means you need to be making the most of it.
With the right content, you can reach a huge audience through social media and start to build the relationships that are going to turn those people into customers.
One of the things about digital marketing is that you work very hard to get people to click to your website, so you want to make the most of each visit.
When people leave your website, though, it is challenging to be able to encourage them back so you can continue to build a relationship.
A great way of doing this is through email marketing.
If you can get your visitors’ email addresses by offering value, then you always have a point of contact with that person, and you can cultivate that relationship, to turn them into a customer.